Entrepreneur Minute – Michael Grozier, Trueline
March 11, 2026
The Who’s on the Move, Entrepreneur Minute is an interview in support of the impact that entrepreneurs have on our communities. In this series you will see a diverse group of entrepreneurs, including some incredible innovators from the non profit world.
We would like to thank our sponsors of this video series:
Michael Grozier, Founder & CEO, Trueline
Opening in 2026, Trueline represents the next evolution of live music and entertainment venues. Engineered for artists and built for the fan in all of us, Trueline is located in Greenville, South Carolina’s vibrant West End district. It blends cutting-edge design, technology, and elevated hospitality to create an environment where creativity thrives and connection feels electric.
Founder & CEO Michael Grozier brings more than 30 years of experience across live entertainment, hospitality, and food and beverage. Over the course of his career, he has opened more than 25 venues and managed more than 100 music and entertainment establishments nationwide, including serving as Co-Founder of House of Blues. A creative innovator, program architect, and brand builder, his vision for Trueline is to redefine how venues serve both artists and audiences through innovation, experience, and community.
Featuring multiple performance spaces, a private members club with rooftop terrace access, intimate lounges, and a collection of bars offering craft cocktails, small plates, and late-night options, Trueline is designed to host a full spectrum of events. From national touring concerts and comedy shows to private celebrations, specialty programming, and corporate gatherings, the venue is built for versatility and impact.
Below is our full and separate conversation with Michael Grozier. You can also listen to this on Apple and Spotify. Just search for the WhosOnTheMove SC podcast and please consider subscribing.
