Peace Sotheby’s International Realty announces acquisition of Going Coastal Realty, expanding presence in historic Georgetown

Peace Sotheby’s International Realty is pleased to announce the acquisition of Going Coastal Realty, a respected Georgetown-based real estate firm known for its local expertise, client-first service, and deep roots in the coastal South Carolina market.

While the transaction represents an acquisition, both firms view the next chapter as a meaningful coming together of two real estate teams with shared values, complementary strengths, and a mutual commitment to serving clients with professionalism, integrity, and care. 

Michele Overton

Founded and led by Michele Overton, owner and Broker in Charge of Going Coastal Realty, the firm has built a strong reputation throughout Historic Georgetown and surrounding coastal communities. Overton’s leadership, market knowledge, and longstanding relationships have made Going Coastal Realty a trusted name among buyers, sellers, property owners, and residents.

“We are proud of what Going Coastal Realty has built and deeply grateful for the clients, customers, and community members who have supported us over the years,” said Michele Overton. “Joining forces with Peace Sotheby’s International Realty allows us to continue providing the personal service our clients know and trust, while also offering expanded resources, global reach, and the strength of the Sotheby’s International Realty brand.”

Hampton Peace, co-owner and Broker in Charge of Peace Sotheby’s International Realty, said the expansion reflects the company’s continued investment in the coastal South Carolina market and its confidence in the Going Coastal team.

“We are excited to expand our presence in Historic Georgetown and honored to welcome Michele and the Going Coastal Realty team,” said Hampton Peace. “This is a natural fit. Both companies share a strong commitment to local relationships, thoughtful service, and exceptional representation. We look forward to working together to serve Going Coastal’s clients and customers while continuing to grow in one of South Carolina’s most treasured coastal communities.”

Hampton Peace

Through this transition, clients and customers of Going Coastal Realty can expect continuity in service, familiar relationships, and the same local expertise they have come to rely on. The collaboration will also provide access to enhanced marketing, broader referral networks, and the international exposure associated with the Sotheby’s International Realty brand.

Peace Sotheby’s International Realty and Going Coastal Realty will work closely together to ensure a seamless transition for clients, agents, and community partners.

About Peace Sotheby’s International Realty
Peace Sotheby’s International Realty is a luxury real estate brokerage serving coastal South Carolina with a focus on exceptional service, local expertise, and elevated marketing. As part of the Sotheby’s International Realty network, the firm connects clients with a powerful global platform while maintaining a deeply personal, community-focused approach.

About Going Coastal Realty
Going Coastal Realty is a Georgetown-based real estate firm known for its local market knowledge, client relationships, and commitment to serving buyers, sellers, property owners, and customers throughout Historic Georgetown and the surrounding coastal communities.