Legendary Exits selects JDPR as agency-of-record

JDPR to provide strategic communication support for the Greenville-based exit planning advisory firm.

Legendary Exits, a Greenville-based exit planning and growth advisory firm for business owners, has named strategic marketing-communications agency JDPR as its agency of record. JDPR will lead strategic planning, media relations and communication support as the firm expands its presence in local, regional and national markets.

“Every business is heading toward an exit — by default or by design,” said Micah Brandenburg, founder and president of Legendary Exits. “We design the exit around the owner’s life, not the owner’s life around the exit, and then we stay and build it with them for years before the deal. We chose JDPR because they take the same posture with their clients that we take with ours.”

Only 20 to 30 percent of businesses that go to market actually sell, according to the Exit Planning Institute, and 75 percent of owners who do sell regret it within a year — usually not because of the price, but because no one designed what came next. Legendary Exits works years ahead of that moment. Its Exit Architects start with the life the owner wants on the other side of the business, design the company to fund it, and lead the build alongside the owner’s existing CPA, attorney and wealth advisors rather than replacing them. Clients average a three-to-five-times increase in enterprise value over five years.

The firm’s Legendary Advisor division extends the same methodology to wealth management. Through The Legendary Advisor Framework, financial advisors nationwide learn to lead exit planning conversations with their business owner clients.

“Legendary Exits chose us as their strategic communication partners because we share the same approach to proactively guiding our clients with sound insights and a white-glove approach to service,” said Matt Lochel, president & CEO of JDPR. “Micah and his team stand out in the market, and we couldn’t be more excited to tell their value story.”

To learn more, visit legendaryexits.com(opens in new tab) and jdpr.com(opens in new tab).

About Legendary Exits

Legendary Exits is an exit planning and growth advisory firm for owners of privately held companies. The firm works upstream of the deal, in the years before a transition, where most of a company’s value is created. Its Exit Architects start with the life the owner wants on the other side of the business, design the company to fund it, and stay through execution — aligning the owner’s existing tax, legal and wealth advisors around a single vision. Founder and President Micah Brandenburg is a Certified Exit Planning Advisor who structured more than $500 million in debt financing for lower-middle-market companies, is a three-time Inc. 5000 CFO, and has advised more than 1,000 owners through the SBA THRIVE program. For more information, visit legendaryexits.com(opens in new tab).