Ronald McDonald House Charleston launches new brand identity and tagline: “Family Stays”

Ronald McDonald House Charleston officially launched a modernized brand identity, marking a dynamic new chapter in its long-standing commitment to supporting families during pediatric medical crises. The rebrand features a updated logo, a streamlined organizational name, a refreshed digital presence, and the introduction of a new tagline: “Family Stays.”

The brand evolution comes as the organization prepares to complete a major 34-bedroom expansion next year, significantly increasing its capacity to serve families facing serious childhood illness or injury. While the visual style and chapter name have evolved — dropping “Charities” to directly highlight the core House program—the organization’s underlying mission remains steadfast.

“Every day, when a child faces a serious illness or injury, their family does whatever it takes to stay by their side,” said Kathy ‘kp’ Papadimitriou, CEO. “Here at Ronald McDonald House Charleston, we stay right alongside them – offering comfort, hot meals, a warm bed, and a supportive community during life’s hardest moments. Our new look and the tagline ‘Family Stays’ reflect who we’ve always been and where we’re headed as we grow to meet the needs of our community.”

Key elements of the brand launch include:

• Refreshed Logo: A clean, contemporary design featuring the iconic heart and home symbols, representing the love and shelter provided under the House’s roof.
• A Streamlined Chapter Name: Officially updating to Ronald McDonald House Charleston to align with the primary program known and supported by the local community.
• A New Digital Footprint: The launch of a modernized, user-friendly website at RonaldMcDonaldHouseCharleston.org and updated social channels (@RonaldMcDonaldHouseCHS).

About Ronald McDonald House Charleston 

Ronald McDonald House® Charleston is an independent, nonprofit 501(c)(3) organization that cares for families when they have children who are ill or injured. For more than 40 years, the House has surrounded families with the resources, services, and support they need, removing barriers so they can be at the heart of their child’s care and ensure the best possible health outcomes. For more information, visit RonaldMcDonaldHouseCharleston.org or follow @RonaldMcDonaldHouseCHS.