Don’t miss the Marketing Summit November 5 at Harbison Theatre!
October 22, 2026
The Marketing Summit invites all industry professionals to Harbison Theatre, on November 5 for a day of learning, innovation and networking
The Marketing Summit, presented by Capital City/Lake Murray Country and Experience Columbia SC, invites marketers, communicators and business leaders to come together on Thursday, November 5, for a day of practical strategies, industry insights and connections. The event will be held from 8:30 a.m. to 3 p.m. at Harbison Theatre at Midlands Technical College in Irmo, with registration beginning at 8:30 a.m.
This year’s Marketing Summit, The Journey of a Business: From Brand to Growth, will follow five stages of the marketing journey: BUILD, BE FOUND, CONVERT, DELIVER and GROW.
Sessions will explore how businesses and organizations can build brands people remember and content that gets attention, get discovered as the way people search continues to change, turn attention into action, make the customer experience part of their marketing and use data and emerging tools to make smarter marketing investments and support growth.
Throughout the program, attendees will hear practical insights on topics including brand strategy, content creation, search and online discovery, reviews and reputation, artificial intelligence (AI), social media, customer experience, partnerships, measurement and marketing on a budget. The program will also feature a panel discussion with local marketing leaders who will share real-world perspectives, best practices and lessons learned.
Featured Speakers:
- Adam Brown | Professor of Marketing, University of South Carolina Darla Moore School of Business
- Andrea Mock | Media Consultant, Content Creator
- Ashley Elsey | Communications Freelancer & Content Creator
- Darron Kirkley | Instructor, University of South Carolina School of Hospitality and Tourism Management
- Gavin J. Smith | Town of Lexington Councilman & Professor of Marketing, University of South Carolina Darla Moore School of Business
- Kelsey Bickley | VP of Marketing & Communications, Main Street District
- Tyler King | Marketing Director & Lecturer, Columbia College
Registration Details:
Cost: $39.00 (inc. fees)
Register Here: https://tickets.coladaily.com/
Ticket price includes coffee, breakfast and lunch.
The Marketing Summit is designed for professionals and organizations looking for practical ideas they can take back to work and put into practice. Whether promoting a destination, attraction, hotel, restaurant, event, retail business, nonprofit or growing organization, attendees will have the opportunity to learn from industry experts, connect with peers and explore new approaches to marketing and growth.
Event Details:
Thursday, November 5, 2026
8:30 a.m. – 3:00 p.m.
Harbison Theatre at Midlands Technical College
7300 College Street, Irmo, SC 29063
About Capital City/Lake Murray Country (CCLMC)
Capital City/Lake Murray Country (CCLMC) is the official destination marketing organization for Columbia and the surrounding communities of Lexington, Newberry, Richland and Saluda counties. CCLMC works to promote the region as a destination to visit, meet, explore and enjoy, while supporting the growth of the local tourism industry. For information about things to do, places to stay, upcoming events and trip planning, visit LakeMurrayCountry.com or call 803-781-5940 or 1-866-SC-JEWEL. Follow Capital City/Lake Murray Country on Facebook, Instagram, LinkedIn and YouTube.
About Experience Columbia SC
Experience Columbia SC is the region’s destination marketing organization. We’re responsible for all marketing efforts intended to help more visitors discover all that makes Columbia the real Southern hot spot. Think of us as the biggest cheerleader for the heart of South Carolina. For more information, please visit www.experiencecolumbiasc.com.
