VITREUS USA establishes first North American operation in Newberry County, creating 15 jobs

VITREUS USA, a ceramics coating manufacturer, announced plans to establish its first North American operation in Newberry County. The company’s $800,000 investment will create 15 new jobs.

VITREUS USA is a subsidiary of VITREUS GmbH, a German manufacturer specializing in ceramic surface-finishing products. The company produces engobes, glazes and granulates for the heavy ceramics industry, along with raw materials such as manganese oxide, iron oxide, glass and color pigments.

The new production facility, located at 200 Park Ave. in Newberry, will develop, manufacture and supply ceramic surface-finishing products for the brick and roof tile industry. These products provide colored and decorative finishes for facing bricks and clay roof tiles.

The investment represents an expansion of VITREUS’ presence in North America, where the company has supplied customers from its German operations for several years. Establishing a U.S. manufacturing facility will allow the company to respond more quickly to customer demand and strengthen its service capabilities.

“Building on several years of successfully supplying the North American market from Germany, VITREUS is responding to strong growth in customers and order volume by establishing local production in the United States,” said VITREUS USA CEO Joachim Grothe. “With our new production facility in Newberry, we can serve our customers faster and more flexibly, backed by the expertise of our European team.”

Operations have begun at the Newberry facility, which is currently in a testing and production ramp-up phase.

Individuals interested in employment opportunities with VITREUS USA can contact the company at [email protected].