AAF of The Midlands Announces 2009 ADDY® Award Winners

March 15, 2009

COLUMBIA, SC – March 15, 2009 – The American Advertising Federation (AAF) of The Midlands presented more than 100 ADDY® Awards at the 2009 ADDY Gala at 300 Senate at the Canal in downtown Columbia Saturday, March 14.

The mission of the ADDY Awards competition is to recognize and reward creative excellence in the art of advertising. This year, there were 118 total awards presented, including 33 Gold ADDY Awards, 62 Silver ADDY Awards, four “Best of” ADDY Awards and four Special Judges Awards. In the Student ADDY Competition, there were seven Gold ADDY Awards, and eight Silver ADDY Awards presented.

Some highlights of this year’s ADDY Awards include:

  • Best of Broadcast and Best of Show: Riggs for First Citizens Bank

  • Best of Print: Palmetto Health

  • Best of Interactive: Mad Monkey, Inc.

  • Special Judges Award: Best TV Campaign – Chernoff Newman for Riverbanks Zoo & Garden

  • Special Judges Award: Best Non-traditional Advertising: Student: Sammy Rutkowski for Noxzema

  • Special Judges Award: Excellence in Design – BlueCross BlueShield of SC

  • Special Judges Award: Best use of Refuse – Chernoff Newman for Palmetto Pride Poster

“Winning an ADDY Award is one of the most prestigious professional distinctions that a creative advertising professional can earn,” said Shelley Nazarenko, President of AAF of The Midlands. “To be recognized in this way among your peers is an exciting and significant honor.”

The ADDY competition in Columbia is the first of a three-tiered national competition. Winners at the local level can proceed to the district-level competition, and if successful there, can proceed to compete for a National ADDY Award.

About AAF of The Midlands

The Columbia Ad Club was founded in 1955 and is affiliated with the American Advertising Federation (AAF), which is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry worldwide. By vote of the local organization’s Board of Directors, the affiliate’s name was changed in 2007 to AAF of The Midlands in order to enhance branding on a local, regional and national level. AAF of The Midlands is a member of the Third District of the AAF, which represents South Carolina, North Carolina and Virginia. Membership is open to any individual or company involved in any way in advertising, communications or marketing. For more information on AAF of The Midlands, visit aafmidlands.com.


About the ADDYS

With over 60,000 entries annually, the ADDY® Awards are the world’s largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.