Blackbaud Announces “Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid,” a New Book and Corresponding Web Seminar Series

Fourth installment of Blackbaud Desktop Reference Series focuses on best practices for building long-term giving programs

CHARLESTON, SC – July 26, 2010 – Blackbaud, Inc., (Nasdaq: BLKB) has released a new book Cultivating Lifelong Donors: Stewardship and the FundraisingPyramid covering best practices for building long-term givingprograms. The nonprofit software and services company is also hosting a free webseminar series that will bring to life the topics covered in each chapter of thebook. Nonprofit professionals can visit Blackbaud’s website to download a complimentaryelectronic copy of the book and register for the free web seminar series.

“The Cultivating Lifelong Donors book and web seminar series are designed tohelp nonprofits build giving programs that span the entire supporter lifecycle,”said Lawrence Henze, managing director of Target Analytics and co-author of thebook. “As we wrote the book and developed the seminars, we wanted to helpnonprofits build strategies for cultivating donors from initial engagement upthrough ultimate giving.”

Authored by four nonprofit experts — Frank Barry, Lawrence Henze, David Lamb, and Katherine Swank — Cultivating Lifelong Donors: Stewardship and theFundraising Pyramid covers key methods for building a successfulfundraising pyramid and how to steward and engage donors at each givinglevel.

By attending the web seminar series, nonprofit professionals will learn bestpractices for encouraging supporters to transition through the fundraisingpyramid to reach their ultimate giving level. Each session will build on thecontent from the previous session, so nonprofits can get a full overview of howto build strategies and action plans to maximize fundraising results. Plus, afree copy of the book will be mailed to all attendees of the web seminars at theconclusion of the series.

The Cultivating Lifelong Donors web seminar series will feature the followingfour sessions:

• Cultivating Lifelong Donors, Part 1: GetEngaged — Donor Engagement through Social Media
  Frank Barry,Professional Services Manager, Blackbaud
  August 4 at 1 p.m. ET
  This session willexplore how social media can help support nonprofits’ existing overallfundraising goals by assisting in cultivating supporter relationships, buildingcause awareness, boosting online fundraising, and connecting with newsupporters.
• Cultivating Lifelong Donors, Part 2: KeepingThem — Stewarding One-Time Donors for Lasting Support
  David Lamb,Prospect Research Consultant, Target Analytics
  August 11 at 1 p.m. ET
  This session willexplore the phenomenon of one-time and disaster donors. Attendees will discovertactics for retaining these supporters and how to kindle each spark ofcompassion into a flame of philanthropy.
• Cultivating Lifelong Donors, Part 3: PyramidPower — Transitional Giving for Building Strong Fundraising Pyramids
  Lawrence Henze, Managing Director, Target Analytics
  August 18 at 1 p.m. ET
  This session willexplore the topic of transitional giving prospects: annual-fund donors whodemonstrate potential to become mid- to high-level prospects. Participants willlearn how to identify transitional giving prospects and how to implementtargeted development strategies to encourage movement up the giving pyramid.
• Cultivating Lifelong Donors, Part 4: PeakPerformance — Strategic Stewardship for Planned Giving Programs 
  Katherine Swank, Consultant, Target Analytics
  August 25 at 1 p.m. ET
  This session willexplore how building an intentional bond with planned giving prospects improvesnonprofits’ chances of receiving increased gifts from them now, as well asincreased or additional legacy gifts in the future.

Nonprofit professionals can sign up for these free web seminars at www.blackbaud.com/CultivateDonors.

Cultivating Lifelong Donors: Stewardship and the Fundraising Pyramid is thefourth book of Blackbaud’s Desktop Reference Series. The book seriesis dedicated to exploring the subjects of nonprofit fundraising and prospectresearch. Past books in the series include Boosting Your Giving Programs throughProspect Research, Creating a Legacy: Building a Planned Giving Program from theGround Up, and Building Fundraising Momentum in a Recession. Nonprofitprofessionals can download a free copy of Cultivating Lifelong Donors:Stewardship and the Fundraising Pyramid as well as the other books in theDesktop Reference Series at www.blackbaud.com/DesktopReference.

About Blackbaud
Blackbaud is theleading global provider of software and services designed specifically fornonprofit organizations, enabling them to improve operational efficiency, buildstrong relationships, and raise more money to support the
ir missions.Approximately 22,000 organizations — including University of Arizona Foundation,American Red Cross, Cancer Research UK, The Taft School, Lincoln Center, InTouch Ministries, Tulsa Community Foundation, Ursinus College, Earthjustice,International Fund for Animal Welfare, and the WGBH Educational Foundation — useone or more Blackbaud products and services for fundraising, constituentrelationship management, financial management, website management, directmarketing, education administration, ticketing, business intelligence, prospectresearch, consulting, and analytics. Since 1981, Blackbaud’s sole focus andexpertise has been partnering with nonprofits and providing them the solutionsthey need to make a difference in their local communities and worldwide.Headquartered in the United States, Blackbaud also has operations in Australia,Canada, Hong Kong, the Netherlands, and the United Kingdom. For moreinformation, visit www.blackbaud.com.