Blackbaud CRM Release Features Powerful New Data Tools for Nonprofits


Leading nonprofits select Blackbaud CRM to power constituent engagement

CHARLESTON, SC – May 17, 2012 – Blackbaud, Inc. (Nasdaq: BLKB) announced enhancements to Blackbaud CRM™, including new membership features, a simplified user interface accessible on mobile devices and intuitive duplicate management options.

“This latest release of Blackbaud CRM has incorporated significant user feedback in the design of new features to deliver enhancements that help nonprofits save time and more efficiently manage their constituent relationships, so they can spend more time on their missions,” said Eric de Jager, Blackbaud’s vice president of product management. Blackbaud CRM brings together industry-leading fundraising, online applications, actionable prospect research and analytics, and multichannel direct marketing together in one platform to enable an integrated view of the constituent experience across an organization. Built to handle the unique needs of cause and cure, healthcare and other large direct response marketing organizations, higher education institutions and international NGOs, Blackbaud CRM works with nonprofits’ unique processes to allow easier access to data and to offer a complete view of constituent and alumni activity.

Blackbaud CRM now features:

• A simplified user experience – users can now more easily access key functions via mobile devices and the web, enjoying a redesigned user interface, key feature enhancements and new role-centers and dashboards tailored to individuals’ use.
• Enhanced membership features – setup and processing has been simplified through the use of a setup wizard, supporting a variety of membership models, including alumni and other dues- and contribution-based memberships, allowing flexibility for monthly, annual and lifetime programs.
• Data processing improvements – enhanced duplicate management and data entry tools with more configuration options, allowing users to effectively manage high-volume direct marketing and integration from multiple data sources.
• Powerful multi-channel marketing – new features designed to execute and analyze multi-channel appeals more effectively, enhanced search engine optimization options and content management system (CMS) improvements to enable efficient and agile web design.

View the release video or take a walk-through of the new features.

Leading nonprofits select Blackbaud CRM
AmeriCares, American Heart Association, Boy Scouts of America, Mission of Mercy and University of Toronto each recently selected Blackbaud CRM.

In support of its $2 billion Boundless campaign, publicly launched in November 2011, the University of Toronto will use Blackbaud CRM to support its development, alumni relations and stewardship activities. “Blackbaud CRM will help us improve our data integrity and sharing across the University, while helping us to work with people who may want to support our students and faculty,” said David Palmer, University of Toronto’s Vice-President, Advancement. “It will empower our staff with planning, business intelligence and reporting tools, so they can analyze, track and improve the overall performance of our advancement programs. Ultimately, it will be a key tool in helping us support the University’s dual missions of teaching and research.”

Blackbaud tops 2012 ZDNet CRM Watchlist
Blackbaud was recently named the winner of the 2012 ZDNet CRM Watchlist as the highest scoring technology firm. This list is looked to by the industry as a resource featuring viable CRM vendors.

Paul Greenberg, author of CRM at the Speed of Light, gave accolades to Blackbaud’s ability to provide outstanding tools and technology for nonprofit organizations. “The applications are built around the jobs that nonprofits generally do” and “the platform back end is as strong as any platform in the enterprise software world with strong administration, security, auditing, and an open standards API, plus a business rules and workflow engine.” Greenberg continued, “Even with the much tougher criteria and scoring of this year, they had so much going for them, I saw them as a definite winner.”

For more information about Blackbaud CRM and to access the CRM Watchlist, visit www.blackbaud.com/crm. To learn more about the latest release, visit www.blackbaud.com/newcrm.

About Blackbaud
Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 27,000 customers in more than 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent education, animal welfare, and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions, and related services for organizations of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management, and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has employees throughout the US, and in Australia, Canada, Hong Kong, Mexico, the Netherlands, and the United Kingdom.