Blackbaud Expands The Raiser’s Edge CRM Capabilities

July 8, 2014

CHARLESTON, SC –  Today, Blackbaud, Inc. (NASDAQ: BLKB) announced significant enhancements to its flagship CRM solution, The Raiser’s Edge®. This powerful new functionality, which is immediately available to customers, will help mid-size nonprofits better engage supporters, improve data health and boost fundraising efforts.

“The Raiser’s Edge has been the gold standard for fundraising and supporter engagement for many years,” said Charlie Cumbaa, Blackbaud’s senior vice president of corporate and product strategy. “Our customers expect us to keep innovating so they can focus on mission excellence. Today’s announcement, which unlocks new fundraising, data health and analytics, social media, mobile and other capabilities for The Raiser’s Edge customers, is just the beginning of significant innovation planned over the next 12 months to help nonprofits increase impact while creating internal efficiencies.”

Raiser’s Edge enhancements include:

  • Crowdfunding with everydayhero™ – Nonprofits can unlock new revenue streams and grow their database by offering fans an easy-to-use, self-service fundraising tool. In a matter of minutes, supporters can create their own fundraising campaigns, share them on social media and track progress online—with seamless data integration to The Raiser’s Edge.
  • Credit Card Updater – Nonprofits now have access to functionality that automatically ensures donor credit card information is up to date, reducing gift loss and saving hours of research, phone calls and data entry time each month.
  • Event Mobile App and MobilePay – Nonprofits can now register event attendees, check them in and accepts all forms of payments with an iPad. The financial and contact data is then instantly updated in The Raiser’s Edge with no manual entry.
  • Data Health Scorecard – Nonprofits will now benefit from built-in analytics capability that automatically analyzes and scores the quality of their data on a quarterly basis. Recommendations are then made to improve database quality, with a view into the potential benefit of making those improvements.

“The new enhancements now available within The Raiser’s Edge will solve a lot of functional, real-world problems,” said Jonathan Puddle, director of retail and donor operations for nonprofit Catch the Fire. “Essentially, these enhancements are the icing on The Raiser’s Edge cake and will save us a tremendous amount of manual labor time.”

“We promised nonprofit customers a wave of enhancements to The Raiser’s Edge that addressed emerging needs and positioned them for new levels of success,” added Cumbaa. “Today’s announcement—which offers customers the opportunity to see immediate, impressive outcomes—is just a sample of significant innovation forthcoming for The Raiser’s Edge and our entire CRM portfolio. Any nonprofit looking to expand its donor base, grow revenue and increase internal productivity should strongly consider The Raiser’s Edge because our industry-leading CRM solution is about to get even better.”

Customers can view the full enhancement set or learn more about The Raiser’s Edge by


About Blackbaud

Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 30,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraisingeMarketingadvocacyconstituent relationship management (CRM), financial managementpayment solutionsanalytics and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, the Netherlands and the United Kingdom. For more information, visit