Direct marketing and fundraising pioneer Chuck Longfield to be honored
CHARLESTON, SC – February 29, 2012 – Blackbaud’s Chief Scientist Chuck Longfield will receive the Max L. Hart Nonprofit Achievement Award at The Nonprofit Federation of the Direct Marketing Association (DMANF) 2012 Washington Nonprofit Conference, which will take place March 1 to 2, 2012, at the Renaissance Washington DC Downtown. In addition, Blackbaud will present multiple education sessions during the event focused on social media, multichannel marketing, and analytics.
2012 Max L. Hart Nonprofit Award Recipient Chuck Longfield
The Max L. Nonprofit Award recognizes career accomplishments by an exceptional fundraiser with a track record of service, leadership, innovation, and integrity. As the founder of Target Software, Inc. and Target Analysis Group, Inc., Chuck Longfield has more than 30 years experience designing and implementing national and international constituency databases, and addressing the information needs at many of the world’s largest nonprofit organizations. Among his many projects at Blackbaud, he is the creator of The Blackbaud Index, the most comprehensive and timely sources of charitable giving available.
The 2012 Washington Nonprofit Conference will present innovative strategies and creative approaches to fundraising that will help attendees identify and develop new initiatives, as well as increase donations. Blackbaud representatives will be on hand presenting the following educational sessions:
- Social Media Roundtable Discussion;
Thursday, March 1st from 12:45 – 1:45 pm
Based on the recently released book 101 Social Media Tactics for Nonprofits, co-author and Blackbaud’s Internet Marketing Manager, Chad Norman will host a roundtable discussion on ways to engage supporters, share an organization’s mission, and inspire action using the social web.
- Brave New Multi-Channel World;
Friday, March 2nd from 11:15 am – 12:15 pm
Presented by Chad Lucier, VP of Fundraising, LW Robbins and Steve MacLaughlin, Director, Internet Solutions, Blackbaud and moderated by Olga Woltman, Director of Online Giving, Special Olympics
You stopped using cassette tapes decades ago. You shop online for everything from granola bars to sofas in your living room. So isn’t it time to bring our measures of success into this century? It’s not so easy. This panel will discuss what we know about multi-channel giving, what indicators we should pay close attention to, and challenges of multi-channel world.
Blackbaud is also sponsoring the following featured session:
- New Horizons in Analytics; Friday, March 2 from 8:45 – 9:45 am
Presented by Kate Chamberlin and Kim Walker; Memorial Sloan-Kettering Cancer Center
Direct marketing practitioners have been using testing, modeling, and other staples of database marketing for decades. Recently, some institutions have taken these methods and applied them to new questions in fundraising. Examples include the identification of major gifts prospects, controlled experiments to test in-person fundraising strategies, evaluation of regional programs, and forecasting. Kate Chamberlin and Kim Walker of Memorial Sloan-Kettering Cancer Center will walk attendees through their program, describing both independent projects that impact strategy across development, and the cross-pollination between the analytics program and the dynamic direct mail program that forms the Center’s philanthropic base.
For more information about the Conference, visit
Serving the nonprofit and education sectors for 30 years, Blackbaud (NASDAQ: BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 25,000 customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare, and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraising, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management, and vertical-specific solutions. Using Blackbaud technology, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has employees throughout the US, and in Australia, Canada, Hong Kong, Mexico, the Netherlands, and the United Kingdom. For more information, visit www.blackbaud.com.