Brook Moore has joined First Reliance Bank as a Senior Vice President and Sr. Credit Administrator. In his new role, Moore will be responsible for providing support, direction, analysis, credit information, and loan policies and procedures to ensure the overall quality of the bank’s loan portfolio.
Bringing over two decades of banking experience to the team, Moore has a demonstrated history of success in credit administration, credit underwriting, commercial loan production, and portfolio management. During his tenure, Moore has held various banking roles including Senior Vice President, Commercial Banking Executive, Columbia Market President, and Chief Lending Officer. He holds his Bachelor of Arts in English and Minor in Political Science from Clemson University, and is a graduate of the South Carolina Bankers School.
“Brook brings 25-years of commercial banking experience in performance driven environments to First Reliance Bank, and his familiarity with this process will be a great asset to our team,” said Rick Saunders, President and Chief Executive Officer of First Reliance Bank. “His team leadership and business development abilities will play a key role in providing a Better Banking experience to our customers.”
“Given Brook’s success to date in the banking industry and his unwavering commitment to asset quality, he will be an invaluable team member. His experience and expertise will enable First Reliance Bank to continue on a path of excellence,” said Jack McElveen, Chief Credit Officer of First Reliance Bank.
Moore is active in his church and community. He serves as a Director for Ben Lippen School, Congaree Land Trust, and Columbia East Rotary. He is also a youth coach and scout leader.
ABOUT FIRST RELIANCE BANK
Founded in 1999, First Reliance Bancshares, Inc. (OTC: FSRL.OB), is based in Florence, South Carolina and has assets of approximately $761 million. The Company employs more than 150 professionals and has locations throughout South Carolina and central North Carolina. First Reliance has redefined community banking with a commitment to making customers lives better, its founding principle. Customers of the company have given it a 90% customer satisfaction rating well above the bank industry average of 81%. First Reliance is also one of three companies throughout South Carolina to receive the Best Places To Work in South Carolina award all 15 years since the program began. We believe that this recognition confirms that our associates are engaged and committed to our brand and the communities we serve. In addition to offering a full range of personalized community banking products and services for individuals, small businesses, and corporations, First Reliance offers two unique community-customers programs, which include: Hometown Heroes, a package of benefits for those serving our communities and Check N Save, an outreach program for the unbanked or under-banked. We also offer a full suite of digital banking services, a Customer Service Guaranty, a Mortgage Service Guaranty, and are open on most traditional holidays.
Additional information about the Company is available on the Company’s web site at www.firstreliance.com.