Chernoff Newman Wins ‘Best in Show’ at the 2008 Mercury Awards

April 15, 2008

COLUMBIA, SC and CHARLESTON, SC – April 15, 2008 – Chernoff Newman, a full-service advertising, public relations and marketing firm, recently received five awards, including ‘Best in Show’ at the annual Mercury Awards ceremony, an event hosted by the South Carolina chapter of the Public Relations Society of America that honors the best and the brightest among statewide public relations campaigns and practitioners.

Regarded as the preeminent achievement in public relations in South Carolina, the Mercury Awards program encompasses two types of awards: Mercury Awards, which recognize public relations programs and campaigns, and Silver Wing Awards, which recognize outstanding tactics used in public relations.

“As public relations professionals, the Mercury Awards represent a standard of excellence in an industry which prides itself in communicating effectively,” said W. Lee Bussell, chairman and CEO of Chernoff Newman. “Winning these awards is a testament to the caliber of work that our agency and our clients have consistently produced.”

Overall, Chernoff Newman took home one Silver Wing Award and four Mercury Awards for its work with Palmetto Pride, the South Carolina Department of Agriculture, the South Carolina State Election Commission and Campus Entertainment. The agency received awards in the following categories:

2007 Best of Show Mercury Award

Palmetto Pride, Localization of Keep America Beautiful’s Great American Cleanup


Silver Wing Award — Media Relations for Consumer Services

Campus Entertainment, for the Scene First Student Film Festival


Mercury Award — Events and Observances (seven or fewer days)

South Carolina Department of Agriculture, Market Day


Mercury Award — Public Service

South Carolina State Election Commission, Senior Citizen Outreach to Educate Voters About Using the New Touch-Screen Voting Machines


Mercury Award — Integrated Communications

Palmetto Pride, Localization of Keep America Beautiful’s Great American Cleanup



Recognized as one of the top firms in the Southeast, Chernoff Newman is a full-service advertising, public relations and marketing communications firm with offices in Columbia, Charleston and Pawleys Island, S.C. and Orlando, Fla. Through a client-focused approach, Chernoff Newman consistently develops and implements successful communications efforts for a variety of clients, including leaders in banking, education, energy, food services, health care, technology, tourism and more.

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