Colliers | South Carolina announces marketing staff promotions
April 21, 2021
Colliers | South Carolina announced marketing staff promotions for Ashley Fenlon, Elizabeth Riley and Stella Huffman.
“This talented group of marketing professionals is responsible for maximizing potential for Colliers and our clients and they continue to exceed expectations and their goals,” said Liz McCary, Vice President of Marketing for Colliers | South Carolina. “Our team’s marketers have comprehensive skills and expertise which gives our clients and our brokerage, property management and project management professionals a distinct advantage in the market. Our marketing team will continue to move the needle for Colliers and commercial real estate services in South Carolina.”
Ashley Fenlon has been promoted to Marketing Manager in the firm’s Spartanburg office. She works hand-in-hand with brokerage teams in the Spartanburg-Greenville market to spread the Colliers brand, build awareness and expose our clients’ commercial properties across the state. Her areas of expertise include developing and implementing digital marketing strategies and the delivery of information to stakeholders at key points throughout the decision-making process. Fenlon has more than 12 years of experience in marketing and advertising roles in a variety of industries and she specializes in email marketing campaigns, social media management, website project management, research and reporting, graphic design, copywriting, search engine optimization, print and digital advertising and media relations. She holds a Bachelor of Arts degree in Public Relations and English from Northern Michigan University as well as certifications in Google Ads and Google Analytics.
Elizabeth Riley has been promoted to Marketing Manager. She is responsible for creating and managing multifaceted marketing strategies and brand awareness campaigns through digital advertising, visual and written content, website development, social media and media relations. Based in Columbia, she collaborates with the marketing team of twelve staff across the company’s four offices and manages the company’s website, media relations, email marketing platform and company events. Additionally, she provides marketing expertise to the Colliers industrial and general commercial brokerage teams in Columbia, including the preparation of proposals, GIS mapping and integrated property marketing campaigns. She holds a Commercial Property Marketing Certification (CPMC) from Colliers University for completing a rigorous set of courses designed to enhance the Colliers marketing platform and she holds certifications in Google Ads and Google Analytics. Riley serves on the Junior Achievement of Greater South Carolina’s Young Professionals Auxiliary Board and is an active volunteer teaching their programs in local schools. She serves on CREW (Commercial Real Estate Women) Midlands-SC Board of Directors as Marketing and Communications Co-Chair. Within the company, she serves on the annual United Way giving campaign committee. Riley graduated from the University of South Carolina with a Bachelor of Arts degree in Journalism and Mass Communications with a focus on Public Relations.
Stella Huffman has been promoted to Marketing Coordinator in the firm’s Columbia office. She specializes in social media content and strategy, creating high-quality marketing materials and executing property marketing strategies. Her knowledge of graphic design, photography, branding and social media management take each project from idea to consumer engagement. In her role, Huffman works with the office brokerage team in Columbia to prepare property marketing materials including flyers and property email distributions and maintains properties on various listing service platforms. She is also responsible for managing the company’s social media calendar for the firm’s four South Carolina offices, assisting with in-house production printing jobs and photographing properties and company events. Huffman graduated from the University of South Carolina, earning a Bachelor of Arts degree in Journalism and Mass Communications with a focus on Visual Communications.
About Colliers
Colliers | South Carolina has over 150 staff members, including 62 licensed real estate professionals, covering the entire state with locations in Charleston, Columbia, Greenville and Spartanburg. Total 2020 brokerage volume exceeded $533 million, which included over 456 sales and leasing transactions. In addition to traditional commercial real estate representation services for our clients, the company is actively engaged in Corporate Solutions and Healthcare Services. Colliers is an Accredited Management Organization (AMO) through the Institute of Real Estate Management (IREM) and is the largest manager of commercial real estate properties in South Carolina, with a portfolio of over 16 million square feet of office, industrial, retail and healthcare properties. Colliers | South Carolina’s staff hold 49 professional designations, the most of any firm in South Carolina. Colliers | South Carolina’s partner, LCK, provides project management services for new facilities and renovations across South Carolina.
Colliers (NASDAQ, TSX: CIGI) is a leading diversified professional services and investment management company. With operations in 67 countries, our more than 15,000 enterprising professionals work collaboratively to provide expert advice to real estate occupiers, owners and investors. With annualized revenues of $3.0 billion ($3.3 billion including affiliates) and $40 billion of assets under management, we maximize the potential of property and accelerate the success of our clients and our people. Learn more at corporate.colliers.com, Twitter @Colliers or LinkedIn.
