Free integration designed to help improve efficiency and effectiveness of email marketing campaigns and donor management
CHARLESTON, SC and WALTHAM, MA – February 9, 2012 – Blackbaud, Inc. (Nasdaq: BLKB) and Constant Contact®, Inc. (Nasdaq: CTCT) announced the availability of an integration between Constant Contact Email Marketing and eTapestry fundraising software designed to help nonprofits target donors more effectively andefficiently by segmenting and seamlessly updating their email marketinglists. Users can access the free integration as an email option directlywithin the communicate section of eTapestry or via the Constant Contact MarketPlace.
“The integration of eTapestry and Constant Contact has greatlysimplified how we manage our email communications,” said Dave Redelfs,Open Arms International’s director of operations, and a user of bothConstant Contact Email Marketing and eTapestry. “By reducing the numberof steps, we are saving time that we can better dedicate to our missionof transforming Africa, one life at a time.”
Constant Contact and Blackbaud announced a strategic partnershipagreement in 2011 that will provide small and growing nonprofits withthe tools and training they need to optimize their e-marketing programs.In addition to integrating Constant Contact Email Marketing withBlackbaud’s eTapestry fundraising software, the companies will combinetheir expertise to develop nonprofit-specific seminars, training, andbest practices. The two companies will kick these efforts off with aseries of seminars and webinars beginning in March 2012 focused oneffectively marketing to donors.
“For busy nonprofits, simplicity is key. This integration makes iteasier than ever for nonprofits to connect with their donors and sharetheir message with a broader network of supporters,” said Kevin O’Brien,director of the AppConnect program at Constant Contact. “We’re thrilledto be able to help our mutual customers save time, improve dataintegrity, and enhance donor communications.”
Key features of the Constant Contact/eTapestry integration include the ability to:
- Link Constant Contact and eTapestry accounts for aholistic view of constituents via an automatic sync that records emailmarketing activity and constituent information within eTapestry
- Transfer queries from eTapestry to Constant Contactemail marketing lists allowing nonprofits to better maintain theirconstituent accounts and create segments in eTapestry for use inConstant Contact email marketing campaigns
“Through our partnership with Constant Contact, we arepleased to provide nonprofits the tools they need to most effectivelycommunicate with their supporters,” said Kate Grinney, Blackbaud productmanager. “Nonprofits that have maintained their email marketing listsin Constant Contact now have the opportunity to turn these contacts intodonors through direct integration with eTapestry. The power of thisintegration is that information can be communicated between the twosystems without much effort from the nonprofit, which not only savestime and ensures accuracy, but directly helps organizations raise morefunds to further their missions.”
More than 100,000 nonprofits use Constant Contact’s email marketing,social media marketing, event marketing, and online survey tools tocreate and grow relationships with members and supporters. With 25,000nonprofit customers around the world, Blackbaud provides a full spectrumof solutions to help nonprofits of all sizes improve operationalefficiency, build strong relationships, and raise more money to supporttheir missions.
To learn more about eTapestry, visit www.blackbaud.com/etapestry. To learn more about Constant Contact Email Marketing, visit http://conta.cc/y9EQf3. Existing customers with questions about the integration can call 317-336-3827 ext. 1 or email [email protected].
Serving the nonprofit and education sectors for 30 years, Blackbaud(NASDAQ: BLKB) combines technology and expertise to help organizationsachieve their missions. Blackbaud works with more than 25,000 customersin over 60 countries that support higher education, healthcare, humanservices, arts and culture, faith, the environment, independent K-12education, animal welfare, and other charitable causes. The companyoffers a full spectrum of cloud-based and on-premise software solutionsand related services for organizations of all sizes including:fundraising, eMarketing, social media, advocacy, constituentrelationship management (CRM), analytics, financial management, andvertical-specific solutions. Using Blackbaud technology, theseorganizations raise more than $100 billion each year. Recognized as atop company by Forbes, InformationWeek, and Software Magazine andhonored by Best Places to Work, Blackbaud is headquartered inCharleston, South Carolina and has employees throughout the US, and inAustralia, Canada, Hong Kong, Mexico, the Netherlands, and the UnitedKingdom. For more information, visit www.blackbaud.com.
About Constant Contact
Constant Contact is revolutionizing the success formula for smallorganizations through affordable, easy-to-use Engagement Marketing toolsthat help create and grow customer relationships. More than half amillion small businesses, nonprofits, and associations worldwide rely onConstant Contact to drive ongoing customer dialogs through emailmarketing, social media marketing, event marketing, and online surveys.All Constant Contact products come with unrivaled KnowHow, education,and free coaching with a personal touch, including award-winningcustomer support. For more information, visit www.constantcontact.com.
Constant Contact and the Constant Contact Logo are registeredtrademarks of Constant Contact, Inc. All Constant Contact product namesand other brand names mentioned herein are trademarks or registeredtrademarks of Constant Contact, Inc. All other company and product namesmay be trademarks or service marks of their respective owners.