Duke Energy Selects Brett Carter to Lead Duke Energy Carolinas; Ellen Ruff to Lead Office of Nuclear Development

November 15, 2008

CHARLOTTE, NC – November 14, 2008 – Brett C. Carter, currently senior vice president of customer service and business development, has been named president of Duke Energy Carolinas, effective Dec. 1. He succeeds Ellen T. Ruff, who will become president, office of nuclear development.

The moves for Carter and Ruff are part of broader leadership changes at Duke Energy.

The changes position the company to strengthen its focus on new generation, delivery efficiency and service excellence, said James E. Rogers, Duke Energy chairman, president and CEO.

Carter’s New Position

In his new role, Carter will be responsible for advancing the company’s rate and regulatory initiatives, and managing state and local regulatory and governmental relations, economic development and community affairs. He will also focus on education and advocacy on issues important to Duke Energy.

Brett brings with him a deep, extensive background in customer care and business development, Rogers said. Our operations in the Carolinas will benefit from his focus on service and relationship-building.

Carter joined Duke Energy in 2005 as vice president of residential and small business customers. He was also responsible for marketing strategy and operations of the Customer Service Center.

A Pittsburgh, Pa., native, he earned a bachelor of science degree in accounting from Clarion University of Pennsylvania and a master of business administration degree, with a concentration in marketing, from the University of Pittsburgh. He also completed the Harvard Business School Advanced Management Program.

Ruff’s New Role

Ruff will work to further the development of new nuclear generation in the Carolinas, including advancing Duke Energy’s plans for the proposed Lee Nuclear Station in South Carolina. In addition, she will integrate the company’s nuclear development efforts and seek potential partners interested in regional generation.


As we work on approval for Lee Nuclear in South Carolina and anticipate other nuclear generation in the Carolinas, she is absolutely the hands-down choice for this position, Rogers said.

Ruff joined Duke Power in 1978 as an attorney in the legal department. Before becoming president of Duke Energy Carolinas in 2006, she served as group vice president of planning and external relations for Duke Power.

A native of Hartford, Conn., Ruff graduated from Simmons College with a bachelor of arts degree in business, and earned a juris doctor degree from the University of North Carolina at Chapel Hill. She is a member of the Mecklenburg County Bar Association, the American Bar Association and the North Carolina State Bar.

Duke Energy (NYSE:DUK) , one of the largest electric power companies in the United States, supplies and delivers electricity to approximately 4.0 million U.S. customers in its regulated jurisdictions. The company has approximately 35,000 megawatts of electric generating capacity in the Midwest and the Carolinas, and natural gas distribution services in Ohio and Kentucky. In addition, Duke Energy has more than 4,000 megawatts of electric generation in Latin America, and is a joint-venture partner in a U.S. real estate company. Headquartered in Charlotte, N.C., Duke Energy is a Fortune 500 company traded on the New York Stock Exchange under the symbol DUK.

More information about the company is available on the Internet at: www.duke-energy.com .