Erwin-Penland Named Public Relations Agency of Record for Bojangles’ Famous Chicken ‘N Biscuits

GREENVILLE, SC – August 31, 2010 – Bojangles’ Famous Chicken ‘n Biscuits, one of America’s fastest-growing restaurant chains, has named Erwin-Penland its public relations agency of record.  Billings were not disclosed.

Erwin-Penland is a 250-person full-service marketing firm based in Greenville, S.C., and a division of The Interpublic Group’s Hill, Holliday.  The firm’s PR division will handle consumer media relations, crisis communications and support sponsorships and community activities for the Charlotte, N.C., company, including the upcoming celebration of Bojangles’ 500th location.

The assignment comes on the heels of a highly successful project Erwin-Penland conducted this past spring to celebrate the opening of Bojangles’ 100th South Carolina restaurant.  “Cruisin’ S.C.” was a 10-week tour of the Palmetto state that offered free Bojangles’ food and a chance to win one of 100 Bahamas cruises.  The tour also provided the opportunity to partner  with South Carolina Future Minds’ Teacher of the Year and Teacher Appreciation Month programs that led to increased recognition of SC teachers  and a $10,000 charitable donation to public education in South Carolina. 

“We’re excited to have Erwin-Penland on board to help spread the word about Bojangles’ unique products and connections to the communities we serve,” said Bojangles’ Senior Vice President of Marketing Randy Poindexter.  “Their prior work with Bojangles’ and demonstrated success with several other restaurant clients makes them a terrific choice to help take the Bojangles’ brand to the next level.”

“Bojangles’ combination of unique flavors, dedication to freshness and commitment to the community has created an almost cult-like following,” said Erwin-Penland Vice President and Director of Public Relations Barry Finkelstein.  “We’re looking forward to working with them to increase customer loyalty and drive new visitors as they continue to expand their presence in the Southeast and beyond.”

 

About Bojangles’

Founded in 1977 in Charlotte, N.C., Bojangles’ Restaurants Inc. serves only the highest quality and most flavorful food to its loyal customers, with all of its proprietary menu items made from scratch.   A special blend of seasonings gives the food its unique flavor, including Bojangles’ Cajun Spiced chicken, fresh-made buttermilk biscuits and unique sides like Dirty Rice™, Cajun Pintos™ and Seasoned Fries.  First franchised in 1978, Bojangles’ boasts close to 500 locations in 11 states, primarily in the Southeast. The company was named one of the top 10 growth concepts in 2009 by both GE Capital and QSR magazine.  For more information, visit www.bojangles.com.

Based in Greenville, S.C., Erwin-Penland (www.erwinpenland.com) is a full-service marketing firm that provides advertising, event marketing, interactive, public relations and strategic planning services to clients including: Verizon Wireless, Denny’s, Lockheed Martin, BI-LO Supermarkets and Advance America.  The 250-person firm is part of Boston-based Hill, Holliday, Connors, Cosmopulos Inc., one of the nation’s largest ad agencies and a member of The Interpublic Group of Companies (NYSE: IPG).