Gen Z Goes Retro: BlackBerrys and the Rise of “Old School Cool” in a Digital Age

In a digital landscape dominated by apps, algorithms, and nonstop scrolling, a growing number of Gen Zers are taking a surprising turn—ditching the latest smartphones in favor of older devices like the BlackBerry.

Generation Z—typically defined as those born between 1997 and 2012—has grown up in a world saturated with smartphones, social media, and on-demand everything. But now, many in this cohort are seeking something different.

The once-ubiquitous business phone, known for its physical keyboard and email-centric design, is making a comeback. But this time, it’s not about productivity—it’s about peace of mind.

The trend is being fueled by a pushback against the always-connected culture of modern smartphones. Many in Gen Z are seeking ways to reduce screen time, escape social media pressures, and regain a sense of control over their digital lives. BlackBerrys and similar “dumb phones” offer just enough functionality—calls, texts, calendars—without the endless distractions of app-based platforms.

According to a recent article in the New York Post, Gen Z is turning to BlackBerrys and other retro phones as part of a growing “digital detox” movement. Many users are motivated by a desire to simplify their routines, avoid algorithm-driven content, and reconnect with real life.

Rather than viewing old tech as outdated, Gen Z is embracing it as a form of digital minimalism and aesthetic expression. TikTok videos tagged with #blackberryaesthetic and #digitaldetox are fueling the trend, according to Fast Company. Users show off their vintage phones—often customized with stickers and cases—as a badge of intentional living.

Refurbished models are appearing more frequently on resale sites, and forums are buzzing with advice on how to set up these devices with modern carriers. The appeal isn’t just functional—it’s also emotional. Devices like the BlackBerry offer a nostalgic alternative that aligns with Gen Z’s broader interest in retro fashion, film cameras, and analog hobbies.

This revival is part of a larger movement toward simplicity. Gen Z isn’t rejecting technology altogether—they’re redefining how it fits into their lives. In choosing tools that prioritize function over distraction, they’re proving that sometimes, going backward is a step forward.

Whether the BlackBerry renaissance is a lasting shift or a passing phase, it speaks to a generation more conscious than ever about how—and why—they stay connected.