By Jerry Bellune
Have you heard marketers or bloggers brag about the high number of addresses on their email lists? I heard a blogger claim more than 5 million. It makes me wonder how many actually open his emails and what it costs him to mail to thousands of addresses that don’t open his messages.
A good open rate for your emails is only 15%. In other words, 85% of the people you email don’t bother opening them.
This should be a concern. The more email addresses on your list, the more Constant Contact, Mail Chimp or whatever service you use will cost. You’re paying to mail to people who don’t want your email.
To keep our open rates high, our tech whiz Katie Ritchie segments and prunes our lists to keep our costs down and avoid emailing to those who don’t open them.
The more dead weight Katie deletes, the higher open rate we get because we reach those who want our information.
Our news web site has almost 20,000 visits a day. Our Writing Tips have a super high 45% open rate because readers specifically asked to receive those emails.
That’s the special sauce for open rates. Delete the non-opening addresses.
We share such field-tested strategies in our 60-minute CD “Why Advertising Fails & What You Can Do About It.” For details, email [email protected]
Copyright 2020, The Bellune Co., Inc.