By Jerry Bellune
The real question is not should you but what should you advertise.
Take Kentucky Fried Chicken. Even after covid-19 became a pandemic, they ran ads of people licking their fingers in public. Finger-lickin-good. Ugh! After hundreds complained, KFC “paused” the campaign.
Corona Beer and Hershey chocolates made similar brainless ad goofs.
The virus has changed our world. That doesn’t mean you don’t advertise, advises Success Magazine Publisher Darren Hardy.
Stopping your ads will not help your prospects with the solutions you provide.
Ad volume is down. That means less competition for your prospects’ attention, needs, wants, problems and dollars.
Prices are down. That means lower cost for the same results – prospects’ business.
Online and social media usage is up. That means you can reach more of the people who need what you offer.
It’s the perfect trifecta, Darren says.
During the last recession, 600 companies’ advertising was tracked. The 1st group decreased or cut their advertising. The 2nd group maintained or increased ads.
The growth and revenue of the 2nd group was 256% higher overall.
You can read more such strategies in “Uncover Your Inner Sales Genius.” For a free copy go to JerryBellune.com.
Next: Build greater customer loyalty
Copyright 2020, The Bellune Co., Inc.