New Report Released on Growing Philanthropy in the United States

November 2, 2011

Leaders define initiatives for increasing Americans’ individual charitable giving

CHARLESTON, SC – November 2, 2011 – Blackbaud, Inc. (Nasdaq: BLKB) today announced the release of Growing Philanthropy in the United States, a report featuring recommendations defined to increase charitable giving to nonprofit organizations. Co-authored by Adrian Sargeant and Jen Shang of Indiana University, the report is presented by Indiana University, Blackbaud, Hartsook Companies, and Hartsook Institutes for Fundraising and is based on research from the Growing Philanthropy Summit.

“Despite an increasing effort on the part of nonprofits, individualstoday give no more than their predecessors did over four decades ago,”said Adrian Sargeant, co-author of the report and Hartsook Professor ofFundraising, Indiana University. “Forty years of increasinglysophisticated fundraising practice, the development of planned givingvehicles, the appearance of the Internet, and the rise of new digitalchannels have done nothing to move the needle on giving. Yet, whilegiving has remained static, demands on the sector have not.” Accordingto Giving USA, in the United States, charitable giving is estimated tobe around two percent of average household disposable income.

To address this issue, 35 leading U.S.-philanthropy experts, includingnonprofit leaders, technology suppliers, consultants, and executivesfrom foundations and associations, gathered at the recent GrowingPhilanthropy Summit to build initiatives for increasing giving.

The resulting report contains 32 recommendations focused on enhancingthe quality of donor relationships; developing public trust andconfidence in nonprofits; identifying audiences, channels, and forms ofgiving with a strong potential for growth; and enhancing the quality offundraising training and development.

Key recommendations include:

  • Shifting the focus in fundraising practice away from technique toward the encouragement of individual philanthropy
  • Redesigning the structure of fundraising education, particularly for more senior practitioners
  • The creation of a research institute that would focus solely on fundraising research and adding value for donors
  • The development of a public educational initiative that would dispelcommon myths about the way the sector operates and thus enhance thepublic trust

We live in volatile times – times that few of us have seen in ourlifetimes,” said Andrew Watt, president and CEO, Association ofFundraising Professionals (AFP) and Growing Philanthropy participant.“Governments are pulling back from social investment and we, thephilanthropic community, have no choice but to fill that gap. Comingtogether, creating a bond between diverse groups and individuals tobring focus and action in this area is critical to our success in aglobal environment.”

Recommendations are offered for individual nonprofits, sector umbrellaand professional bodies, but also critically, for the large foundationswith an interest in growing philanthropy. The authors map out the ideasthat with the proper investment could make the biggest difference tophilanthropy in this country.

Individuals, associations or foundations interested in participating infurthering these recommendations can sign up to get involved anddownload the full report by visiting

About Blackbaud

Serving the nonprofit and education sectors for 30 years, Blackbaud(NASDAQ: BLKB) combines technology and expertise to help organizationsachieve their missions. Blackbaud works with more than 25,000 customersin over 60 countries that support higher education, healthcare, humanservices, arts and culture, faith, the environment, independent K-12education, animal welfare, and other charitable causes. The companyoffers a full spectrum of cloud-based and on-premise software solutionsand related services for organizations of all sizes including:fundraising, eMarketing, social media, advocacy, constituentrelationship management (CRM), analytics, financial management, andvertical-specific solutions. Using Blackbaud technology, theseorganizations raise more than $100 billion each year. Recognized as atop company by Forbes, InformationWeek, and Software Magazine andhonored by Best Places to Work, Blackbaud is headquartered inCharleston, South Carolina and has employees throughout the US, and inAustralia, Canada, Hong Kong, Mexico, the Netherlands, and the UnitedKingdom. For more information, visit