Non-Profit Organization Kaboom! Names Greenville among 151 “Playful City USA” Communities

September 6, 2011

Communities Fighting Play Deficit by Implementing Policies to Increase Play Opportunities for Children

GREENVILLE, SC – September 6, 2011 – With only 1-in-5 children in the U.S. currently living within walking distance of a park or playground, 151 cities and towns, including Greenville, earned recognition from national non-profit KaBOOM! as 2011 Playful City USA communities for their efforts to increase play opportunities for children.

We are honored and excited to learn that the City of Greenville has been selected as a Playful City USA, said Dana A. Souza, Director of Parks and Recreation. Here in Greenville, we are fully committed to eliminating the Play Deficit that exists by creating and maintaining public spaces that are inviting and encourage play and outdoor activities.

According to the American Academy of Pediatrics, play is important to healthy brain development and allows children to use their creativity while developing their imagination, dexterity, and physical, cognitive, and emotional strength. Today’s children spend less time playing outside than any previous generations in part because only 20-percent live within walking distance of a park or playground. This Play Deficit is having profound consequences for kids physically as well as mentally and socially because children need a place to play every day in order to be active and healthy.

A key platform in combating the Play Deficit is Playful City USA, a national program advocating for local policies that increase play opportunities for children. KaBOOM!, the national non-profit organization dedicated to saving play, created Playful City USA in 2007 to help local governments address the Play Deficit by ensuring their children have the time and space they need to play.

In the fifth year of the annual program, 19 Playful City USA communities received recognition for the fifth consecutive year, while 24 earned honors for the fourth time, 29 for the third time, 30 for the second time and 49 claimed their first Playful City USA designation.

Each of the 2011 Playful City USA communities demonstrated creative commitments to addressing the Play Deficit. Playful City USA celebrates and highlights these unique initiatives developed by communities across the country. A primary goal of Playful City USA is to encourage cities and towns to share creative ideas, concepts and programs in an effort to increase play opportunities for children. City initiatives include:


  • Fargo (N.D.), West Fargo (N.D.), Moorhead (Minn.) – The tri-city region created a partnership within their Playful City USA application so that all three communities will turn city streets into playstreets at theStreetsAlive! festival.
  • Dothan (Ala.) – The city uses the community build model for all playground construction, which builds community cohesion and spirit, but also saves 20-25% on overall cost. The last build, a universallyaccessible playground, featured 400 volunteers and $600,000 of community-raised funds.
  • Niagara Falls (N.Y.) –The city constructed a new basketball court through a joint-use agreement and initiated a mentorship program in conjunction with the new facility. The 2011 Community InterventionInitiative is designed to develop a sense of teamwork, community and responsibility among local youth.
  • Pittsburgh (Pa.) – The Pittsburgh Association for the Education of Young Children created a traveling playground program featuring the Imagination Playground system. The Imagination Playground rotates ona monthly schedule between schools and child development centers.
  • San Francisco (Calif.) – The five-time Playful City USA honoree developed the Playground Initiative to ensure all children have safe and engaging playspaces in the neighborhoods.

KaBOOM! also selected Greenville for its outstanding dedication to play. Greenville is undergoing a review of all playspaces as part of the Complete Parks initiative. The city will define what amenities parks should feature to make them inclusive, encourage healthy living and offer options for play and exercise.

“The Play Deficit continues to harm our children and stifle their mental and physical development, while directly facilitating the ongoing childhood obesity crisis,” said Darell Hammond, KaBOOM! Founder and CEO and author of The New York Times Best Seller KaBOOM!: How One Man Built a Movement to Save Play.

The 151 Playful City USA communities are now eligible for grants via Let’s Play – a community partnership led by Dr Pepper Snapple Group to get kids active nationwide. The first Let’s Play initiative is a $15 million, three-year commitment to KaBOOM!. Together, through Let’s Play, Dr Pepper Snapple Group and KaBOOM! will build or fix up 2,000 playgrounds by the end of 2013, benefiting an estimated five million children across North America.

Recipients of 2011 Let’s Play grants via the Playful City USA program will be announced on Monday, Sept. 19. A total of 103 grants worth $2.1 million are available to Playful City USA recognized cities and towns between 2011-13. Grants range in values of $30,000, $20,000 and $15,000. The $30,000 and $15,000 grants are available for projects relating to joint-use agreements and the $20,000 grants will be awarded to cities using the community playground build process.

For more information on the KaBOOM! Playful City USA program, including Let’s Play grants and applications for 2012, visit