COLUMBIA, SC – June 9, 2007 – Columbia advertising agency RIGGS was honored with a National ADDY® Award during the American Advertising Federation’s Annual Conference June 7-9 in Louisville, Ky. Of more than 60,000 entries, RIGGS’ entry was among just 307 pieces honored at the national level.
The agency received a Silver ADDY for its “airplane” creative, developed for Big Brothers Big Sisters of Greater Columbia. The BBBS recruitment campaign, produced during the agency’s 24-hour annual pro bono event CreateAthon®, appealed to the potential participant’s inner kid. The paper airplane is printed with information about the organization’s programs and designed to be tucked into church pews.
The ADDY Awards is a three-tiered national competition conducted annually by the American Advertising Federation and is the industry’s largest and most representative competition for creative excellence in advertising. Agencies must receive a Gold or Silver ADDY in their local and regional competitions to enter the National competition. With 15 districts and 200 member advertising clubs nationally, the ADDY Awards continue to demonstrate creative excellence from a wide range of advertisers and agencies.
“RIGGS has been honored with entry into the National ADDY competition a number of times, but this is our first award. It is truly an honor to be recognized at the highest level of our industry. 2007 will be a milestone year as RIGGS celebrates its 20th anniversary and move to the West Vista,” said Cathy Monetti, president and creative director of RIGGS.
RIGGS, Inc. is a full-service advertising agency headquartered in West Columbia, providing a broad array of strategic planning and creative services related to brand marketing.