Sandler Training SC welcomes leadership  coach Sonya Giffin to its team

September 8, 2014

COLUMBIA, SC – Sandler Training South Carolina, a Columbia-based firm specializing in sales and management training, is teaming up with one of South Carolina’s top business leadership coaches, Sonya Giffin.

With Sandler SC, Giffin will be helping individuals and companies increase their effectiveness through training, consulting, and coaching. She will work in the company’s Columbia and Greenville offices, serving companies across South Carolina.

“Sonya Giffin is extremely dynamic and already is a trusted name in many South Carolina companies,” said Bill McCrary, CEO of Sandler Training SC. “She inspires and entertains as she trains, using a combination of case studies, anecdotes and humor. She also is very skilled at helping professionals achieve their ‘next level’ of performance.”

Giffin, who is also CEO of the leadership consulting firm Maxed, notes that she is excited to rejoin Sandler because of her respect for the company and the success of its innovative methods for developing sales professionals. She previously worked with Sandler SC for six years before starting her own firm.

“Sandler bar none is the best sales training company,” she said. “It teaches phenomenal skills and strategies to help sales professionals succeed.”

Giffin has more than 25 years specializing in sales, leadership and strategy. She has worked with companies ranging from small start-ups to Fortune 500 organizations across many industries.


Sandler SC is an authorized licensee of Sandler Training, a world leader in innovative sales and sales management training with four decades of experience and proven results. Sandler recently was named the number one training company in America byEntrepreneur Magazine. In 2009, Sandler SC was awarded the David H. Sandler Award by Sandler Training, the organization’s highest honor given each year to one recipient worldwide. A number of Sandler SC’s clients have been recognized in Elliott Davis’ list of South Carolina’s Fastest-Growing Companies as well as Inc. Magazine’s fastest growing companies in America.