South Carolina Businessman Wins International Award

March 26, 2009

COLUMBIA, SC – March 26, 2009 – Bill McCrary, founder and CEO of Strategic Partner, a Columbia-based professional services firm that specializes in leadership and sales force development, has been awarded the 2009 David H. Sandler Award by Sandler Training, formerly known as Sandler Sales Institute, of Owings Mills, Md. 

The award is the highest in the company and is given to one franchisee worldwide.  Only 12 awards have been given in the history of the company. 

“With more than 230 firms from 23 countries associated with Sandler Training, Bill’s company, Strategic Partner, has consistently set itself apart by revenue and profitability, growth and client successes as well as its business ethics and willingness to give back to the community,” said Bruce Seidman, president of Sandler Systems, Inc.

“It is our distinct pleasure to honor Bill with our highest and most coveted award for his company’s continued excellence,” Seidman said.

Strategic Partner helps companies and individuals increase their sales effectiveness through training, coaching and consulting. McCrary and his associates, Walker McKay and Sonya Giffin, serve businesses of all sizes with short- and long-term programs that offer continuous coaching, counseling and support.

“It’s really all about sticking with people until they get a return on their investment,” said McCrary.  It is an honor to serve each and every one of our clients, and it is certainly an honor to receive this award.” 

McCrary brings over three decades of sales, sales management, and sales training experience to the marketplace including his work for two Fortune 100 companies. His career includes numerous accomplishments, from managing sales force development, installing sales processes, and orchestrating marketing campaigns to directing strategic corporate initiatives.

The Greater Columbia Chamber of Commerce honored McCrary with the Small Business Person of the Year award in 2004 by recognizing his continued staying power, innovation, increased sales, financial growth, and community service.

Strategic Partner is headquartered in Columbia, S.C. with offices in Greenville and Charleston.  The company is consistently ranked in the top five of all of the 230 Sandler Training offices in the world for revenue and client retention and has helped hundreds of companies and individuals throughout the state to grow and become more profitable.  A number of Strategic Partner’s clients have been recently recognized in Elliott Davis’ list of South Carolina’s Fastest-Growing Companies and Inc. magazine’s list of the fastest growing companies in America. www.mystrategicpartner.com.

Sandler Training is a world leader in innovative sales and sales management training. For more than 40 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology.  www.sandler.com.

Bill McCrary (right), founder and CEO of Strategic Partner, a Columbia-based professional services firm that specializes in leadership and sales force development, has been awarded the 2009 David H. Sandler Award by Sandler Training of Owings Mills, Md.  McCrary was named the number one franchisee out of 230 centers worldwide. Also pictured are Walker McKay (left), president, and Sonya Giffin (center), vice president.  Strategic Partner is headquartered in Columbia, S.C. with offices in Greenville and Charleston.