Securing National Media Coverage: How to Maximize Your Impact
March 18, 2025
By Maya Ward, Manager at NP Strategy Securing national media coverage is a significant achievement that can elevate a brand’s visibility and credibility, providing unmatched exposure and opening doors…
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Marketing Minute Video: Crafting Your Social Media Playbook: Key Strategies To Stay Ahead
October 21, 2024
Maryanne Grinnell, NP Strategy For PR professionals, monitoring trends isn’t just a strategic advantage; it’s essential to maintaining relevance and effectively engaging audiences. NP Strategy Specialist Maryanne Grinnell shares…
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Marketing Minute Video: Navigating a Crisis Like a Pro
September 22, 2024
Denada Jackson, NP Strategy When a crisis hits, where do you turn for guidance? NP Strategy experts are here to help. Vice President Denada Jackson shares crucial steps leaders…
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Marketing Minute Video: How to Reach More of the Right People on LinkedIn
September 16, 2024
Ryal Curtis, NP Strategy Are you looking to enhance your LinkedIn strategy to increase engagement and audience growth? NP Strategy Senior Director Ryal Curtis shares expert tips on optimizing…
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Marketing Minute Video: Why Social Media Listening Is Crucial for Your Brand in the Digital Age
September 16, 2024
Annie Howie, NP Strategy Stay ahead in the digital age with Social Media Listening. Monitoring online conversations in real-time can help you understand what’s being said about your brand,…
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Marketing Minute: From Survival to Success: Leveraging Strategic Communications in Tough Economies
July 1, 2024
Erin Smith, NP Strategy Are you ready to navigate the rocky waters of today’s economy? NP Strategy is here to help! NP Strategy Vice President Erin Smith shares 4…
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Marketing Minute Video: Mastering Stakeholder Engagement
June 17, 2024
Abigail Darlington, NP Strategy How you engage your stakeholders can make or break any strategy. NP Strategy Director Abigail Darlington shares key insights into what makes a great stakeholder…
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Marketing Minute: Incorporating Political Intelligence Into Your PR Strategy
May 28, 2024
Robert Andrews, NP Strategy Incorporating political intelligence into your PR strategy equips your company to skillfully navigate ever-changing governmental landscapes and leverage legislative connections. NP Strategy Senior Specialist Robert…
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Marketing Minute: From Fear to Fluency: Conquering Public Speaking Anxiety
May 28, 2024
Heather Hoopes-Matthews, NP Strategy Learn how to master presentation skills and overcome common stumbling blocks. NP Strategy CEO Heather Hoopes-Matthews shares expert tips on how to speak confidently to…
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It’s Your Business: Can you succeed as an entrepreneur?
May 20, 2024
By Jerry Bellune It’s been my privilege to teach startup entrepreneurs and advise venture capitalists about investments to avoid.. It taught me more about entrepreneurship than I could learn any…
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Marketing Minute: From Random to Regular on Social Media
May 9, 2024
Marketing Minute by Jeff Reeves, NP Strategy In today’s digitally-driven world, staying consistent on social media is not just an option—it’s a necessity for fostering trust, building your brand,…
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Marketing Minute: Unlocking the Power of Employee Advocacy
April 24, 2024
Marketing Minute by Mary Cullen, NP Strategy In today’s dynamic world, leveraging the power of employee advocacy can amplify your brand’s impact. NP Strategy Manager Mary Cullen shares how…
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Midlands health and wellness professionals team up to conduct brain health seminar
March 28, 2024
Collaboration offers workshops for improving cognitive function. A series of workshops for improving brain health is being offered to Midlands residents by a collaborative team of health and wellness professionals. Hosted…
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Marketing Minute Video: How to Navigate a Crisis
March 21, 2024
Marketing Minute by Belle Fortson, NP Strategy When crises strike, it’s easy to feel overwhelmed, regardless of your experience. This week’s video shares practical steps to guide you through…
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Recruiting red flags (and how to fix them)
March 14, 2024
By Kamber Parker Bowden Founder of The YoPro Know While blatant red flags like unprofessional interview conduct are easily recognized and avoided by young professionals, your company may be creating…
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Focusing on Cash Flows in a Climate of Higher Interest Rates
February 28, 2024
By Kristen S. Jerome, CPA Partner, Bauknight Pietras & Stormer Back to the Basics of Cash Flow Management In the decade following the 2008 financial crisis, the Fed kept…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: accounting, advice, banking-and-finance, on-the-move
Marketing Minute Video: The Importance of Corporate Sustainability Reporting
January 22, 2024
Marketing Minute by Shari King, NP Strategy Transparency is critical to the longevity of an organization. This week’s video shares the three pillars of a corporate sustainability report and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, business-services, environmental, government, marketing-and-communications, on-the-move
Marketing Minute Video: How to Successfully Engage with Stakeholders
January 8, 2024
Marketing Minute by Morgan Grimes, NP Strategy Virtual technology allows us to cast a wide net, but nothing beats establishing a real connection in person. This week’s video provides tips…
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Marketing Minute Video: The Importance of Consistency
December 11, 2023
Marketing Minute by Lee Bonner, NP Strategy Consistency is the backbone of public relations. This week’s video underscores the significance of consistency in brand development and provides a few…
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Marketing Minute Video: Navigate the Media Landscape with Confidence
December 5, 2023
Marketing Minute by Heather Hoopes-Matthews, NP Strategy This week’s video underscores the importance of planning ahead in today’s digital era. With nearly half of our team comprising former journalists, NP…
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OSHA and the NLRB partner to coordinate enforcement actions
November 16, 2023
By David Dubberly Maynard Nexsen PC On October 31, 2023, the Occupational Safety and Health Administration (OSHA), the federal government agency that enforces workplace safety standards, and the National…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, law, on-the-move
Marketing Minute Video: How to Respond to a Cyber Security Breach
November 13, 2023
Marketing Minute by Briana Bryant, NP Strategy When dealing with a cyber-security breach, a proper response is imperative. This week’s video shares tips to protect your reputation. Watch More.…
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Marketing Minute Video: The Power of Storytelling
October 30, 2023
Marketing Minute by Abigail Darlington, NP Strategy Abigail Darlington, NP Strategy: Storytelling is a powerful tool that can be leveraged in a myriad of ways. This week’s video shares…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Selecting a Credit Card
October 27, 2023
By Carman M. Young, CFP® Credit card companies can be aggressive in marketing their cards and their perks. Who doesn’t want a free trip to Europe? With so many options…
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Marketing Minute Video: Preparing for the Media
October 16, 2023
Marketing Minute by Caroline Balchunas, NP Strategy If the media is attending your next event, preparation is paramount. This week’s video shares three tips to ensure their visit is a…
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Marketing Minute Video: Creating Engaging Social Media Content
September 25, 2023
Marketing Minute by Hannah Lackey, NP Strategy Social media is an incredibly powerful tool for businesses to connect with their audience and build brand awareness. This week’s video shares tips…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Marketing Minute Video: Saying Sorry in Times of Crisis
September 11, 2023
Marketing Minute by Meghan Durant, NP Strategy Crises happen, and the decision of whether or not to issue a public apology takes careful deliberation. This week’s video shares expert insights…
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Financial Wellness for your Employees
August 24, 2023
Charles B. Flowers, CFA Employers want highly engaged employees who are focused on their work during business hours. Hopefully, the employees also want to be “all in” while they are…
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Marketing Minute Video: What to Expect When Working with a PR Firm
August 21, 2023
Marketing Minute by Beverly Bowers, NP Strategy This week’s video shares what to expect when working with a public relations firm and how to set yourself up for success.…
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Marketing Minute Video: Creating a Captivating Brand Image
August 7, 2023
Marketing Minute Darain Ginyard, NP Strategy This Marketing Minute shares expertise on creating a consistent and engaging brand image that will set your brand apart from competitors and leave…
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Marketing Minute Video: Six Ways PR is Innovating in a Changing Landscape
July 24, 2023
Marketing Minute Amanda Loveday, NP Strategy This insightful Marketing Minute explores the transformative impact of the pandemic on the public relations industry, highlighting six innovative ways PR professionals are…
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Business Succession Planning
July 14, 2023
Make preparations to exit on your own terms By Jennifer Osgood If you’re a business owner, you’ve likely poured your heart and soul into your business, and it’s hard to…
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Leasing vs. Buying a Car: Which one is right for you?
June 30, 2023
By Carolyn A. Stewart If you have been in the market for a new (or used) car in the last 2-3 years, you are probably aware that the cost of…
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Dominion Energy shares 5 tips for managing energy usage as temperatures rise
June 28, 2023
With temperatures on the rise, Dominion Energy is offering a few simple ways to conserve energy and manage your energy bill this summer. “Making simple changes in the summertime to…
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Marketing Minute Video: Exploring the Benefits of Professional Development Organizations
June 5, 2023
Marketing Minute Hannah Lackey, NP Strategy Investing in your professional growth is essential for success, and professional development organizations play a pivotal role in providing valuable opportunities for personal and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, marketing-and-communications, on-the-move
Marketing Minute: Crafting an Impactful Elevator Pitch
May 30, 2023
Marketing Minute Jean Cecil Frick, NP Strategy Mastering your elevator pitch is crucial for positioning yourself and your company for success. This week’s video shares tips on making a lasting…
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20 Lessons Learned: From Diploma to Today
May 10, 2023
By Reba Hull Campbell ‘Tis the season for college graduations. USC’s recent graduation weekend makes me realize I walked across the Carolina Coliseum stage 40 years ago to pick…
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How and when to amend your SC Individual Income Tax return
May 3, 2023
What you need to know: Generally, you should amend a return if an IRS audit changes your state return, or when there are changes to your income, deductions, credits, payments,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: advice, banking-and-finance, government, on-the-move
Putting Your Cash to Work
April 25, 2023
By Charles B. Flowers, CFA The creation of a cash management plan is the best way to optimize your cash. A successful cash management plan incorporates cash needs, time frames,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz Category: accounting, advice, banking-and-finance, financial-advisors, on-the-move
The Role of Trustee in Family Governance
April 2, 2023
By Jonathan J. Robertson, CFP® One of the most important decisions when you create an estate plan is selecting a trustee to manage your assets. You have many options when…
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Marketing Minute: Developing a Winning Communications Strategy
March 13, 2023
Marketing Minute Jean Cecil Frick, NP Strategy Identifying a target audience is crucial to any communications plan. This week’s video breaks down the key to developing a winning communications strategy. Watch…
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A Guide to Bunching Charitable Contributions
February 27, 2023
by Stephen E. Maggard, CFP® Giving generously to charity is often a topic near and dear to our clients’ hearts; close behind on the priority list is limiting the amount…
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Marketing Minute: OpEd Placement
February 27, 2023
Marketing Minute with Jamie Lovegrove, NP Strategy Crafting an OpEd is an effective way to push out an organization’s perspective, but getting placement can be a tricky task. This week’s…
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Tax tips for South Carolina college students
February 22, 2023
What you need to know: You may need to file a tax return depending on your gross income and whether or not your parents can claim you as a dependent.…
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Love and money: Five tips for having healthy financial conversations with your partner
February 14, 2023
By Justin Hawkins Wells Fargo Branch Banking Region Director for South Carolina and Coastal Georgia Valentine’s Day is all about celebrating the love in your life, but ask anyone…
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Is Your Company a Good Bet?
February 14, 2023
By Kristen S. Jerome, CPA Partner, Bauknight Pietras & Stormer The best time to prepare your Company for investment by an outsider is LONG before you need the additional capital. …
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Understanding the Differences: Banks, Hard Money, & Private Lending
February 11, 2023
By John Della Bella, Lima One Capital Whether it’s a loan for a fix-and-flip investment, capital to purchase a multifamily property as a long-term investment, or a line of credit…
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How to show appreciation
January 19, 2023
By Jerry Bellune All of us feel good about being appreciated for what we do at work, home or anywhere else. Jacob Coite knows this. He is an appreciator. He…
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The big deal with college beds
December 31, 2022
By John Della Bella, Lima One An amazing 61 percent of the nation’s student housing beds are located in the Southeast. Over the past 20 years, Southern student housing has…
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Marketing Minute: Harnessing the TikTok Algorithm
November 21, 2022
Marketing Minute with Holyn Aukerman, NP Strategy Do you know how TikTok prioritizes its content? This week’s video shares insight into what makes this social media platform tick and how to…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice
