Marketing Minute Video: Navigating a Crisis Like a Pro

  September 22, 2024

  Denada Jackson, NP Strategy When a crisis hits, where do you turn for guidance? NP Strategy experts are here to help. Vice President Denada Jackson shares crucial steps leaders…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Marketing Minute Video: How to Reach More of the Right People on LinkedIn

  September 16, 2024

  Ryal Curtis, NP Strategy Are you looking to enhance your LinkedIn strategy to increase engagement and audience growth? NP Strategy Senior Director Ryal Curtis shares expert tips on optimizing…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications

Marketing Minute Video: Mastering Stakeholder Engagement

  June 17, 2024

  Abigail Darlington, NP Strategy How you engage your stakeholders can make or break any strategy. NP Strategy Director Abigail Darlington shares key insights into what makes a great stakeholder…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Marketing Minute: Incorporating Political Intelligence Into Your PR Strategy

  May 28, 2024

  Robert Andrews, NP Strategy Incorporating political intelligence into your PR strategy equips your company to skillfully navigate ever-changing governmental landscapes and leverage legislative connections. NP Strategy Senior Specialist Robert…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Marketing Minute: From Fear to Fluency: Conquering Public Speaking Anxiety

  May 28, 2024

  Heather Hoopes-Matthews, NP Strategy Learn how to master presentation skills and overcome common stumbling blocks. NP Strategy CEO Heather Hoopes-Matthews shares expert tips on how to speak confidently to…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

It’s Your Business: Can you succeed as an entrepreneur?

  May 20, 2024

By Jerry Bellune It’s been my privilege to teach startup entrepreneurs and advise venture capitalists about investments to avoid.. It taught me more about entrepreneurship than I could learn any…

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Posted in: midlandsbiz   Category: advice, entrepreneurship, on-the-move

Marketing Minute: From Random to Regular on Social Media

  May 9, 2024

  Marketing Minute by Jeff Reeves, NP Strategy In today’s digitally-driven world, staying consistent on social media is not just an option—it’s a necessity for fostering trust, building your brand,…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Marketing Minute: Unlocking the Power of Employee Advocacy

  April 24, 2024

  Marketing Minute by Mary Cullen, NP Strategy In today’s dynamic world, leveraging the power of employee advocacy can amplify your brand’s impact. NP Strategy Manager Mary Cullen shares how…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Marketing Minute Video: How to Navigate a Crisis

  March 21, 2024

  Marketing Minute by Belle Fortson, NP Strategy When crises strike, it’s easy to feel overwhelmed, regardless of your experience. This week’s video shares practical steps to guide you through…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Recruiting red flags (and how to fix them)

  March 14, 2024

By Kamber Parker Bowden Founder of The YoPro Know While blatant red flags like unprofessional interview conduct are easily recognized and avoided by young professionals, your company may be creating…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, on-the-move

Focusing on Cash Flows in a Climate of Higher Interest Rates

  February 28, 2024

By Kristen S. Jerome, CPA Partner, Bauknight Pietras & Stormer   Back to the Basics of Cash Flow Management  In the decade following the 2008 financial crisis, the Fed kept…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: accounting, advice, banking-and-finance, on-the-move

Marketing Minute Video: The Importance of Corporate Sustainability Reporting

  January 22, 2024

  Marketing Minute by Shari King, NP Strategy Transparency is critical to the longevity of an organization. This week’s video shares the three pillars of a corporate sustainability report and…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, business-services, environmental, government, marketing-and-communications, on-the-move

Marketing Minute Video: How to Successfully Engage with Stakeholders

  January 8, 2024

  Marketing Minute by Morgan Grimes, NP Strategy Virtual technology allows us to cast a wide net, but nothing beats establishing a real connection in person. This week’s video provides tips…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Marketing Minute Video: The Importance of Consistency

  December 11, 2023

  Marketing Minute by Lee Bonner, NP Strategy Consistency is the backbone of public relations. This week’s video underscores the significance of consistency in brand development and provides a few…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Marketing Minute Video: Navigate the Media Landscape with Confidence

  December 5, 2023

Marketing Minute by Heather Hoopes-Matthews, NP Strategy This week’s video underscores the importance of planning ahead in today’s digital era. With nearly half of our team comprising former journalists, NP…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

OSHA and the NLRB partner to coordinate enforcement actions

  November 16, 2023

By David Dubberly Maynard Nexsen PC   On October 31, 2023, the Occupational Safety and Health Administration (OSHA), the federal government agency that enforces workplace safety standards, and the National…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, law, on-the-move

Marketing Minute Video: How to Respond to a Cyber Security Breach

  November 13, 2023

  Marketing Minute by Briana Bryant, NP Strategy When dealing with a cyber-security breach, a proper response is imperative. This week’s video shares tips to protect your reputation. Watch More.…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Marketing Minute Video: The Power of Storytelling

  October 30, 2023

  Marketing Minute by Abigail Darlington, NP Strategy Abigail Darlington, NP Strategy: Storytelling is a powerful tool that can be leveraged in a myriad of ways. This week’s video shares…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Selecting a Credit Card

  October 27, 2023

By Carman M. Young, CFP® Credit card companies can be aggressive in marketing their cards and their perks. Who doesn’t want a free trip to Europe? With so many options…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, banking-and-finance, financial-advisors, on-the-move

Marketing Minute Video: Preparing for the Media

  October 16, 2023

  Marketing Minute by Caroline Balchunas, NP Strategy If the media is attending your next event, preparation is paramount. This week’s video shares three tips to ensure their visit is a…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Marketing Minute Video: Creating Engaging Social Media Content

  September 25, 2023

Marketing Minute by Hannah Lackey, NP Strategy Social media is an incredibly powerful tool for businesses to connect with their audience and build brand awareness. This week’s video shares tips…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Marketing Minute Video: Saying Sorry in Times of Crisis

  September 11, 2023

  Marketing Minute by Meghan Durant, NP Strategy Crises happen, and the decision of whether or not to issue a public apology takes careful deliberation. This week’s video shares expert insights…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Five key environmentally friendly practices for sustainable urban design

  September 1, 2023

SeamonWhiteside (SW+), a full-service site design throughout the Carolinas, celebrates Environmental Awareness Month in September by highlighting the key practices for environmentally friendly urban design. From sites in Charleston and…

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Posted in: lowcountrybizsc   Category: advice, architecture, engineering, on-the-move

Financial Wellness for your Employees

  August 24, 2023

Charles B. Flowers, CFA Employers want highly engaged employees who are focused on their work during business hours. Hopefully, the employees also want to be “all in” while they are…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, banking-and-finance, business-services, financial-advisors, on-the-move

Marketing Minute Video: What to Expect When Working with a PR Firm

  August 21, 2023

  Marketing Minute by Beverly Bowers, NP Strategy This week’s video shares what to expect when working with a public relations firm and how to set yourself up for success.…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

August Yard and Garden Tips

  August 8, 2023

by Clemson Extension Laurens Office It’s the dog days of summer and it’s just hot, really hot. Gardens can be a lot of work but the Clemson Extension office is…

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Posted in: laurenscountybuzz   Category: advice, agriculture, on-the-move

Marketing Minute Video: Creating a Captivating Brand Image

  August 7, 2023

  Marketing Minute Darain Ginyard, NP Strategy This Marketing Minute shares expertise on creating a consistent and engaging brand image that will set your brand apart from competitors and leave…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Marketing Minute Video: Six Ways PR is Innovating in a Changing Landscape

  July 24, 2023

  Marketing Minute Amanda Loveday, NP Strategy This insightful Marketing Minute explores the transformative impact of the pandemic on the public relations industry, highlighting six innovative ways PR professionals are…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications, on-the-move

Business Succession Planning

  July 14, 2023

Make preparations to exit on your own terms By Jennifer Osgood If you’re a business owner, you’ve likely poured your heart and soul into your business, and it’s hard to…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, business-services, on-the-move

Leasing vs. Buying a Car: Which one is right for you?

  June 30, 2023

By Carolyn A. Stewart If you have been in the market for a new (or used) car in the last 2-3 years, you are probably aware that the cost of…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, banking-and-finance, financial-advisors, on-the-move

Beautiful Summer – Guest Post

  June 20, 2023

Written by Geneik Brewster, Thornwell Academic Support Coordinator Oh summer break, How I have longed for you to return and grace us all with your golden rays and bright blue skies.…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

Marketing Minute: Crafting an Impactful Elevator Pitch

  May 30, 2023

  Marketing Minute Jean Cecil Frick, NP Strategy Mastering your elevator pitch is crucial for positioning yourself and your company for success. This week’s video shares tips on making a lasting…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

20 Lessons Learned: From Diploma to Today

  May 10, 2023

By Reba Hull Campbell   ‘Tis the season for college graduations. USC’s recent graduation weekend makes me realize I walked across the Carolina Coliseum stage 40 years ago to pick…

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Posted in: midlandsbiz   Category: advice, life, on-the-move

How and when to amend your SC Individual Income Tax return

  May 3, 2023

What you need to know: Generally, you should amend a return if an IRS audit changes your state return, or when there are changes to your income, deductions, credits, payments,…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, banking-and-finance, government, on-the-move

Putting Your Cash to Work

  April 25, 2023

By Charles B. Flowers, CFA The creation of a cash management plan is the best way to optimize your cash. A successful cash management plan incorporates cash needs, time frames,…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: accounting, advice, banking-and-finance, financial-advisors, on-the-move

The Role of Trustee in Family Governance

  April 2, 2023

By Jonathan J. Robertson, CFP® One of the most important decisions when you create an estate plan is selecting a trustee to manage your assets. You have many options when…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, banking-and-finance, financial-advisors, on-the-move

The Magic and Mess of a Blank Page

  March 23, 2023

By Reba Campbell I started the year trying to resume the discipline of keeping a handwritten journal. This process of deliberately writing by hand has reminded me how it so…

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Posted in: laurenscountybuzz   Category: advice, on-the-move

Marketing Minute: Developing a Winning Communications Strategy

  March 13, 2023

  Marketing Minute Jean Cecil Frick, NP Strategy Identifying a target audience is crucial to any communications plan. This week’s video breaks down the key to developing a winning communications strategy. Watch…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc   Category: advice, marketing-and-communications, on-the-move

Bon Secours offers tips to help you spring forward

  March 9, 2023

It’s almost that time of year again – when we all move our clocks forward and lose an hour of sleep. Oddly enough, springing forward does little to add any…

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Posted in: upstatebizsc   Category: advice, health-care, on-the-move

A Guide to Bunching Charitable Contributions

  February 27, 2023

by Stephen E. Maggard, CFP® Giving generously to charity is often a topic near and dear to our clients’ hearts; close behind on the priority list is limiting the amount…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: accounting, advice, banking-and-finance, financial-advisors, non-profit, on-the-move, philanthropy

Marketing Minute: OpEd Placement

  February 27, 2023

  Marketing Minute with Jamie Lovegrove, NP Strategy Crafting an OpEd is an effective way to push out an organization’s perspective, but getting placement can be a tricky task. This week’s…

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Posted in: lowcountrybizsc, midlandsbiz, upstatebizsc, laurenscountybuzz   Category: advice, marketing-and-communications