Crawford Strategy welcomes Ivey Johnson as Account Coordinator
September 18, 2019
Crawford Strategy, a full-service marketing and branding agency, recently added Ivey Johnson as an Account Coordinator. In this role, Johnson supports the agency’s account managers through research, planning and client…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
5 questions all business owners must ask
September 18, 2019
By Jerry Bellune How do you build a business that rocks? Our friend Ruth King told us that Jim Howard who published her book, The Courage to be Profitable,…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Converse College names Holly Duncan chief communications officer
September 17, 2019
Converse College announces it has hired Holly Duncan as its new chief communications officer. Duncan is a member of the college’s leadership team, serves on the President’s Cabinet, and helps…
Read MorePosted in: upstatebizsc Category: education, marketing-and-communications, on-the-move
Pizza Hut U.S.’s Chief Brand Officer to speak at Endeavor’s Collaborators & Cocktails on Sept. 30
September 16, 2019
Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Pizza Hut U.S.’s chief brand officer Marianne Radley will speak at…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Flourish expands its services to faith and ministry organizations
September 16, 2019
Flourish – an award-winning public relations, marketing, and events firm – is now broadening its service footprint to include a focus on faith communities and ministries. This expansion in the…
Read MorePosted in: upstatebizsc Category: business-services, marketing-and-communications, on-the-move
Rawle Murdy Associates welcomes four new team members
September 16, 2019
Rawle Murdy (RM), a Buffalo Groupe company, announced the addition of four key team members. Marquel Coaxum, Estelle Lampella, Raegan Loftis and Daniel Monroe have joined the agency’s Public Relations…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Riggs Partners announces 2019 CreateAthon clients
September 16, 2019
Eight South Carolina nonprofit organizations will be the beneficiaries of pro bono marketing and communication services provided by Riggs Partners during its 22nd annual CreateAthon®. The 24-hour marketing marathon will…
Read MorePosted in: midlandsbiz Category: business-services, marketing-and-communications, non-profit, on-the-move, philanthropy
SC Commission on Higher Education launches media campaign to encourage minority males to enter the teaching profession
September 15, 2019
South Carolina is one of only four states to participate in Project Pipeline Repair (PPR), an exclusive initiative of the State Higher Education Executive Officers Association (SHEEO) utilizing collaborative partnerships…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: education, marketing-and-communications, on-the-move
Crawford Strategy’s Allison Mertens selected as Riley Institute Fellow
September 12, 2019
Allison Mertens, Senior Vice President of Corporate Growth at Crawford Strategy, a full-service marketing and branding agency, will join leaders selected from across the Upstate as Furman University’s 28th class…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Are starvation diets a dumb idea?
September 11, 2019
By Jerry Bellune Fellow Maverick Entrepreneur Suzanne Riley Whyte asks if you have ever been really hungry. Maybe you’ve gone on one of those diets where you eat almost…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Michelle Stikeleather named Director of Media Services at Infinity Marketing
September 10, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Michelle Stikeleather to Director of Media Services to oversee the media department and advance the agency’s overall strategy. “Michelle’s natural…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Foreign Manufacturer + Union Campaign = Netflix Documentary (and Lessons for Employers)
September 9, 2019
This week’s article provides insight from Nexsen Pruet attorney William Floyd. NP Strategy is part of the Nexsen Pruet family, working collaboratively alongside lawyers for the benefit of clients. …
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Corley Plumbing Air Electric selects UniComm Media Group as agency-of-record
September 9, 2019
UniComm Media Group (UMG), a full service, advertising agency with Hispanic marketing capabilities based in Greenville, S.C., was selected as Corley Pluming Air Electric’s agency-of-record. UMG will lead advertising, digital,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move, utilities
Please, make a profit!
September 9, 2019
By Ken Gasque Have you heard the news media reporting that Warren Buffett wants to pay more taxes? “Please, raise my taxes.” Legendary investor Warren Buffett said on Monday…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Shannon Nissen and Gina Smith promoted to supervisors at Infinity Marketing
September 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Shannon Nissen to Marketing Supervisor and Gina Smith to Social Media Supervisor, serving as leaders across the firm’s creative and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Shannon Nissen and Gina Smith promoted to Supervisors at Infinity Marketing
September 5, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Shannon Nissen to Marketing Supervisor and Gina Smith to Social Media Supervisor, serving as leaders across the firm’s creative and…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
You should live large – like your dog
September 4, 2019
By Jerry Bellune Ace ad copywriter John Carlton reminds us of an essential truth. To be successful, rich and happy, “we gotta be healthy.” That means taking time every…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Flourish moves to new, expansive space in Greenville’s downtown district
August 30, 2019
Client and team growth have prompted flourish – an award-winning public relations, marketing, and events firm – to relocate to a new, expansive space within Greenville, S.C.’s downtown district. Located…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
You’d better make a profit – or else
August 28, 2019
By Jerry Bellune Our old boss Don Carter liked to ask job applicants what they thought was the 1st duty of a business. A few got the right answer…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Leah Johnson Named Director of Association Management
August 27, 2019
MPA Strategies has hired Leah Johnson as their Director of Association Management. Johnson, a Certified Association Executive, serves as the Executive Director of the South Carolina Speech Hearing Language Association, a client…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Infinity Marketing promotes three team members to Coordinator positions
August 27, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, announces the promotion of three team members to coordinator positions within the media department. These professionals include Nicole McAlister, Social Media…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Do you need a videographer?
August 26, 2019
By Taylor Kearns Finding the best videography services for your business Ask a barber, and he’ll tell you yes, you need a haircut. Ask a videographer if you need…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
How to super-charge your motivation
August 21, 2019
By Jerry Bellune An executive recruiter friend keeps on his desk a photo of a fire truck-red Lamborghini he wants. This is no toy. The car costs $200,000. The photo…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Shannon Leigh (Turbeville) Keenan joins South Carolina Wildlife Federation as Director of Development and Events
August 21, 2019
The South Carolina Wildlife Federation (SCWF) recently hired Shannon Leigh (Turbeville) Keenan as the organization’s new Director of Development and Events. In her new role, Keenan will maintain donor relationships,…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: employment, environmental, marketing-and-communications, non-profit, on-the-move
Endeavor wins Members’ Choice Coworking award for second straight year
August 21, 2019
Endeavor, a coworking space for creatives, corporate marketers and other professionals announces that it has been recognized as the winner of the 2019 Coworker Members’ Choice Award for Greenville, SC…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
George Perez and Micah Inafuku join Infinity Marketing
August 20, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, welcomes George Perez as Web Designer and Developer and Micah Inafuku as Analytics Coordinator to its team, further supporting the firm’s…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How Engaging with Stakeholders Supports a Company’s Bottom Line
August 19, 2019
By Peter LaMotte Senior Vice President, Chernoff Newman Far too often companies forget that a strong reputation is more than just keeping your nose clean in the media. The truth…
Read MorePosted in: lowcountrybizsc Category: advice, marketing-and-communications
NP Strategy expands to Raleigh; hires Al Leach as a Senior Advisor
August 19, 2019
NP Strategy, a strategic communications subsidiary of the Nexsen Pruet Law firm , announced the hiring of Alfred (“Al”) Leach to Senior Advisor at NP Strategy. In this capacity, Leach…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
Flock and Rally’s VP of Marketing, Merritt McNeely, receives “Women of Influence” honor
August 19, 2019
McNeely honored with elite leaders selected by Columbia Regional Business Report Merritt McNeely, vice president of marketing at Flock and Rally, a women-owned integrated communications and marketing firm based in…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, on-the-move
Don’t underestimate the power of a sticker
August 19, 2019
By Ken Gasque “The human race built most nobly when limitations were greatest.” – Frank Lloyd Wright. I think this applies equally to marketing and advertising. Any fool can…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Infinity Marketing promotes three team members to media buyers
August 15, 2019
Infinity Marketing, a full-service marketing agency in the Upstate, promoted Abbey West, Darian Villalobos and Julie Nelson to Media Buyers, advancing the firm’s media department expertise. “We are proud of…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
How to get free business publicity
August 15, 2019
By Jerry Bellune Savvy business owners seek relations with local newspaper, magazine and broadcast reporters, editors and news directors. When they have something about their business the community should…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
South Carolina native, Justin Evans, named PC Matic Senior Vice President of Sales and Marketing
August 14, 2019
PC Matic, the world’s only 100% American-made anti-virus software, announced that it has appointed Justin Evans, who formerly served as the company’s Vice President of Government Sales, as the company’s…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: hi-tech-information-tech, it-services, marketing-and-communications, on-the-move, technology
Upcoming presentation helps organizations create clear marketing messages
August 14, 2019
When it comes to talking about their businesses, many people are so close to their products or services they don’t know where to start. The StoryBrand Marketing Framework helps companies…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Six Benefits of Stakeholder Engagement
August 12, 2019
By Jean Cecil Frick Business is about relationships, both good and bad. Successful organizations must be constantly aware of who will help move the organization forward, and those who…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
Can you stand and deliver real value?
August 7, 2019
By Jerry Bellune What value do your products and services deliver to your customers? You know you will have to show that to your prospects. Your ‘value proposition’ is…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
FUEL expands creative team with the addition of Copywriter
August 6, 2019
FUEL, a marketing agency in downtown Greenville, SC, specializing in digital and traditional services, has hired Amanda Campau as copywriter. Campau brings diverse and versatile copywriting experience to the agency,…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Guarantee your advertising will work
July 31, 2019
By Jerry Bellune Highly successful retailer R.H. Macy said he suspected half of his advertising didn’t work. He just didn’t know which half. Macy was smarter than that. You…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Call for Entries – 2019 Palmetto Awards
July 31, 2019
The South Carolina chapter of the International Association of Business Communicators is ready to celebrate South Carolina’s best and brightest communicators! If you are a communicator who has created, directed…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: marketing-and-communications, non-profit, on-the-move
Breaking the Bad News: How to best deliver tough information
July 29, 2019
By Sara McCarthy We receive bad news almost every day. It comes to us indirectly through the news and social media, or directly in emails, letters, phone calls, and…
Read MorePosted in: lowcountrybizsc, midlandsbiz, upstatebizsc Category: advice, marketing-and-communications
AAF of the Midlands announces Vital Connections of the Midlands as 2019-2020 public service client
July 25, 2019
The American Advertising Federation (AAF) of The Midlands has announced local nonprofit Vital Connections of the Midlands as the club’s public service client for 2019-2020. AAF selects one nonprofit organization…
Read MorePosted in: midlandsbiz Category: marketing-and-communications, on-the-move
LHWH Advertising & PR wins 36 new national awards
July 25, 2019
Myrtle Beach Ad Agency Honored Nationally, Internationally For Web Design, Photography and Video Excellence LHWH, a nationally recognized advertising, public relations and digital marketing firm headquartered in Myrtle Beach, earned…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
MGA Marketing
July 25, 2019
From social media to newsletters, community outreach and event planning, your priorities are ours. We offer a unique level of service that is not always found at larger agencies.
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What are your business’s values?
July 25, 2019
by Jerry Bellune Paul Davis believed that for your business to succeed you must always practice your basic values. What are yours? Here are 3 of our values: •…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
NP Strategy expands Charleston office
July 24, 2019
Stephanie Holman joins NP Strategy as Creative Services Manager Experienced graphic artist and communications professional, Stephanie Heikkila Holman, joined NP Strategy and will lead the strategic communications team’s creative services department.…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications, on-the-move
Digital Marketing Manager – Charleston Regional Development Alliance
July 23, 2019
www.crda.org If you are a digital marketing whiz, geek out on SEO & analytics, and have a knack for graphic design, then we want to hear from you. The Digital…
Read MorePosted in: lowcountrybizsc Category: marketing-and-communications
Did your mama ever tell you not to judge a book by its cover?
July 22, 2019
By Ken Gasque Why did she tell you that? Did she feel that looks were superficial and shallow? Did she feel that looks could be deceiving? Did she feel…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Smoak Public Relations hires new Digital Media Coordinator and Office Manager
July 18, 2019
Smoak Public Relations has hired Hannah Robinson as its Digital Media Coordinator and Leslie Lapointe as Office Manager. Robinson will strategize, create and publish social media content. Lapointe will support…
Read MorePosted in: upstatebizsc Category: marketing-and-communications, on-the-move
Rank your business on the SWAG Meter
July 17, 2019
By Jerry Bellune Last week we talked about you and your business’s SWAG. That’s: S = Self Confidence. Customers trust you because you believe in yourself. W = Wonderment.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
Have you and your business got SWAG?
July 10, 2019
By Jerry Bellune If you are an entrepreneur or business owner striving to grow your business, you need SWAG. This attracts and keeps customers, says our friend MaryEllen Tribby.…
Read MorePosted in: midlandsbiz Category: advice, marketing-and-communications
