Michelin’s Jennifer Smith to present at Endeavor’s July Collaborators & Cocktails educational speaker series

July 18, 2017

Iconic tire manufacturer’s director of image and brands to share marketing insights with coworking community members

Endeavor, a membership-based coworking community for independent agencies and freelancers in the creative services fields as well as corporate marketing teams, is hosting its next Collaborators & Cocktails, a monthly networking series for members and pre-registered guests, on Tuesday, July 25. The speaker is Jennifer Smith, director of image and brands, Michelin North America.

In her role at Michelin, Jennifer Smith has responsibility for everything people see, hear and feel about Michelin’s brands in North America. At Michelin since 2007, Smith has been responsible for marketing communications, advertising and the digital ecosystem for the automotive replacement tire division. She also serves on the Roadway Safety Foundation Advisory Committee, the non-profit organization that works with both private- and public-sector safety partners to reduce fatalities attributed to roadway conditions.

“Michelin embodies a culture of innovation – from the technology that goes into creating their tires, to their commitment to developing deep connections with their customers,” said Joe Erwin, president of Erwin Creates and founder of Endeavor. “Jennifer Smith’s leadership in Michelin’s efforts to accomplish this day-in, day-out make her the perfect person to inspire, challenge and educate Endeavor members on marketing strategies that work for long-term sustainable growth.”

Collaborators & Cocktails starts with networking at 5:00 pm, with the speaker giving a presentation and Q&A session at 5:45 pm. The event is free to all Endeavor members and corporate members, with a limited number of advance purchased guest tickets available for $30. Registration is required, no walks-in accepted. Contact [email protected] for ticket information.


About Endeavor

Endeavor is a membership-based coworking community for independent agencies and freelancers in the creative services fields, as well as corporate marketing teams. Endeavor’s premium location in the ONE Development in Greenville, SC provides members with state-of-the-art work and meeting space, and uniquely, surrounds them with a diverse array of creative peers who offer a broad range of marketing services and experience. Training opportunities, networking events and business consulting are available for the creatives who call Endeavor home every day, as well as corporate creative professionals and resource-seekers across the region. For more information, visit www.endeavorgreenville.com.


About Erwin Creates

Erwin Creates was established in 2016 by Joe Erwin, co-founder and former president of national marketing agency Erwin Penland. It serves as the platform to support Erwin’s continued entrepreneurial involvement in business consulting, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University. In spring 2016, Erwin Creates opened Endeavor (www.endeavorgreenville.com), a creative, collaborative community which offers co-working space and business-building opportunities for creative services professionals—and serves as a destination for companies and individuals looking to connect with and help cultivate the Upstate’s vibrant creative class.