Upstate SC Alliance Seeks Maximum Exposure at National Conference
April 19, 2013
GREENVILLE, SC – April 19, 2013 – Up to 700 of the nation’s leading manufacturing leaders will be at the TD Convention Center in Greenville from April 22 to April 24 attending the IndustryWeek Best Plants Conference. This is the first time the convention has been to the area, and the Upstate SC Alliance’s vice president of marketing, Jennifer Miller, said she hopes they like what they see.
Miller said The Upstate SC Alliance, a major sponsor of the event, has gone to great lengths to show off the exceptional business and quality of life the Upstate offers. “Our purpose is to educate the world on the Upstate of South Carolina and who better to tell it to but 700 manufacturing executives gathered together to discuss best practices and to recognize excellence in the industry,” said Miller.
IndustryWeek’s Best Plants conference provides attendees with a wealth of tools, techniques and ideas to help them in their pursuit of manufacturing operational excellence. Keynote speakers and well-targeted sessions, plant tours, networking opportunities and exhibits deliver content in myriad ways during this event.
“The IndustryWeek Best Plants Conference provides an excellent platform for the Upstate SC Alliance to showcase our dynamic manufacturing economy,” she said.
The Upstate SC Alliance has been working on this event for about six months and hopes to impress industry officials using a wide variety of outreach. Examples include running a six-page spread in the January issue of IndustryWeek titled, “See What All the Boom’s About;” launched a microsite, www.BestPlaceforBestPlants.com, to direct traffic from the article and conference. Other items include:
- A Google adword campaign to drive internet traffic to the site.
- A full-page ad in the April issue of IndustryWeek.
- Four additional full-page ads in the conference materials.
- Hosting the entire two-day workforce track discussion sessions at the conference.
- Moderating a panel discussion on how South Carolina is matching industry needs with educational outputs.
- Emailing attendees pre- and post-event on Upstate opportunities for relocations.
- 10×10 exhibit booth.
- Lanyards that include the Upstate SC Alliance logo and an entry form meant to drive attendees to the booth.
- Giving away a BMW Driving Experience and a two night stay at the Westin Poinsett. The entry form includes questions about the company’s expansion plans.
- Video highlight on Ithe ndustryWeek site.
- Co-hosting dinner during conference with IndustryWeek/Expansion Management Editor Adrienne Selko.
- One-on-one meetings with select conference attendees.
“We travel all over the world to this kind of event. This time it’s right in our back yard so we wanted to do all we could to take advantage of the situation. We think we have,” Miller said.
About IndustryWeek
IndustryWeek is a B2B brand reaching C-Level executives in corporate and executive management as well as senior leadership in operations, production and plant management; along with engineering, research and development, IT and purchasing, logistics and sourcing management in all manufacturing industry sectors. Its coverage includes best practices, case studies, research, trends, news, analysis and more. The IndustryWeek Best Plants Conference has been the premier advocate for continuous improvement and operational excellence since 1993.
About the Upstate SC Alliance
The Upstate SC Alliance is a public/private regional economic development organization designed to market and brand the Upstate of South Carolina. The Upstate represent the commerce-rich northwestern corner of South Carolina, including the I-85 corridor and the Greenville-Spartanburg-Anderson metropolitan area. Additional information is available through the Alliance’s web site, www.upstateSCalliance.com.
