24/7 Christmas music launches on Magic 98.9 in Greenville

November 7, 2022

Audacy announces that Magic 98.9 (WSPA-FM) the Upstate’s uncontested, true adult contemporary station, has switched to an all-holiday music format, powered by Velocity Clinical Research, Raymond James, & the Upcountry History Museum. The station will return to its regular format on January 1.

“Our listeners eagerly await the return of 100% Christmas music on Magic 98.9 every year,” said Dave Jackson, Brand Manager, Audacy Greenville-Spartanburg. “Christmas music lifts the community’s spirits and that just happens to be what we do best. Listening to continuous Christmas music on Magic 98.9 is a tradition for families and retailers all over the region. We’re happy to bring these timeless classics to the Upstate on your radio, and nationwide on the Audacy app or your smart speakers.”

Magic 98.9 will play beloved classics from Mariah Carey, Bing Crosby, Kelly Clarkson, Trans-Siberian Orchestra, Michael Bublé, Harry Connick Jr., Taylor Swift, and more.

Listeners can tune in to Magic 98.9 (WSPA-FM) in Greenville on-air, as well as nationwide on the Audacy.com app and website. Fans can also connect with the station on social media via TwitterFacebook and Instagram.

Magic 98.9 Christmas Creative: Available HERE


About Audacy

Audacy, Inc. (NYSE: AUD) is a leading multi-platform audio content and entertainment company with the country’s best collection of local music, news and sports brands, a premium podcast creator, major event producer, and digital innovator. Audacy engages 200 million consumers each month, bringing people together around content that matters to them. Learn more at www.audacyinc.com, Facebook (Audacy Corp) and Twitter (@AudacyCorp).