By Jerry Bellune
Business owners and managers who survived and thrived in 2020, says our friend Ruth King, used these 3 simple strategies:
1. They paid close attention to their customers….even when they didn’t want to sell them anything. They reminded their customers that they were there for them. These messages helped keep customers aware they were thinking of them. We send these Business Blogs to our customers weekly.
We also call to check with them for news for our business pages. This way we remind them that we care abut their successes and want to let our readers know about them.
2. They reactivated inactive customers. They looked for customers who had bought in the past but not recently. They found reasons to activate their inactive customers with a new product or service offer.
We look back at this time last year for who advertised what and contact dormant accounts to find out how we might help them increase sales and revenue.
3. They reviewed past quotes and proposals. Some of these quotes/proposals turned into sales a year later. The comment from many customers, “No one followed up with me. You’re the first.”
We share such field-tested strategies in our 3-CD “Make Yourself a Super Star” self-study course. For details, email [email protected].
Next: Leave no money on the table
Copyright 2021, The Bellune Co., Inc.