Anderson Brothers Bank welcomes Katelyn Willoughby as Social Media Promotions Coordinator
June 17, 2026
Anderson Brothers Bank is pleased to announce that Katelyn Willoughby has joined its marketing department as Social Media Promotions Coordinator.
In her new role, Willoughby will assist in planning, creating, and executing the bank’s social media and digital marketing initiatives. Her responsibilities include developing engaging content for the bank’s social media platforms, coordinating promotional campaigns, supporting community outreach efforts, assisting with internal and external communications, capturing and sharing stories that highlight the bank’s culture and commitment to the communities it serves, monitoring digital engagement trends, and collaborating on creative projects that strengthen the Anderson Brothers Bank brand.
Willoughby is a graduate of West Bladen High School and earned a Bachelor of Science in Business Administration with a concentration in Marketing from the University of North Carolina at Pembroke.
She brings a strong background in social media strategy, digital marketing, and content creation through previous internships and professional experience. In addition, she has two years of experience working in early elementary education, where she developed valuable skills in communication, organization, creativity, and relationship-building.
“Katelyn has brought a positive energy, creative mindset, and a genuine enthusiasm that made her feel like part of the team immediately,” said Susan Grant, CFMP, Vice President and Marketing Director. “She has already contributed thoughtful ideas, embraced new challenges, and shown a passion for helping us share the stories that make Anderson Brothers Bank special. Her willingness to jump in, learn, and build upon the strong culture she has experienced here has been impressive, and we are excited to see her talents continue to grow within our organization.”
About Anderson Brothers Bank
Anderson Brothers Bank is a full service community bank offering a complete range of competitive loan services and deposit products. Founded in 1933, this family-owned bank blends the elements of traditional personal service, local market awareness, and advanced technology to meet the financial needs of its customers. Anderson Brothers Bank offers 26 branches conveniently located in 19 communities throughout the Pee Dee, Coastal and Low Country regions of South Carolina. The bank’s main office is located at 101 North Main Street, P.O. Box 310 in Mullins, South Carolina. For additional information about Anderson Brothers Bank, call (843) 464-6271 or visit ABBank.com.
