Apex Broadcasting becomes official sponsor of the RBC Heritage presented by Boeing
January 12, 2016
The Heritage Classic Foundation and Apex Broadcasting announced today that Apex Broadcasting has signed a three-year agreement to become the new Official Radio Stations of the RBC Heritage Presented by Boeing.
“Apex wants to grow our relationship with the RBC Heritage Presented by Boeing because the tournament makes our community a better place,” said Apex General Manager Mike Buxser. “The tournament is an economic driver and distributes funding to the charities who help improve the lives of local residents. It is the type of event we want to be associated with.”
The RBC Heritage has been an important element of South Carolina’s culture and economy since 1969, when it debuted at the Pete Dye-designed Harbour Town Golf Links. The tournament generates more than $1 million for charity each year and brings worldwide exposure to Hilton Head Island and the state of South Carolina through telecasts and media coverage. A 2015 study conducted by Clemson University shows the tournament has an annual economic impact of approximately $96 million.
Apex’s sponsorship will include original radio content aimed at informing listeners about the RBC Heritage throughout the year. Weekly Heritage segments and a golf themed show named “Lowcountry Links” are already planned for Apex’s three stations: 104.9 The Surf/WLHH, SC 103/WVSC 103.1 and easy fm 106.5. Apex will also receive hospitality and promotion during the tournament week.
“Apex Broadcasting has many great ideas on how to maximize their partnership,” said RBC Heritage Tournament Director Steve Wilmot. “Our fans will be able to tune into Apex radio stations to get the latest news and also learn more about the RBC Heritage’s 48 year history.”
Tickets for South Carolina’s only PGA TOUR golf tournament are on sale. The 48th annual RBC Heritage Presented by Boeing is set forApril 11-17, 2016 at the famed Harbour Town Golf Links on Hilton Head Island.
Fans may purchase tickets by calling Tournament Headquarters at 843.671.2448 or by visiting www.rbcheritage.com.
About the RBC Heritage Presented by Boeing
The RBC Heritage is the only PGA TOUR event in South Carolina. Played over the Harbour Town Golf Links on Hilton Head Island since 1969, the event is celebrating its 48th year April 11-17, 2016. The Heritage Classic Foundation, general tournament sponsor, distributes the proceeds from the tournament to hundreds of non-profit organizations. Since it was founded as a 501 (c)(3) in 1987, the Foundation has donated close to $32 million to people in need. For information on how to “Get Your Plaid On!” call 843.671.2448, visitwww.rbcheritage.com or Facebook (RBC Heritage) and Twitter (@RBC_Heritage).
