Appleton Learning Retains National PR Firm for Aggressive Growth Strategy
August 8, 2011
Trevelino/Keller to Manage Franchise and Geographic Expansion
ATLANTA, GA – August 8, 2011 – Appleton Learning, a provider of individualized tutoring, test preparation and academic testing and assessments for students of all ages, announces that it has retained Trevelino/Keller to manage the company’s public relations needs, including the rollout of its franchise division, a concentrated Southeast expansion and eventual national rollout. Headquartered in Atlanta with a presence in Washington, D.C., and Charleston, S.C., Trevelino/Keller features specialized practice areas in franchise, consumer and business-to-business, which strike a perfect balance with the needs of Appleton.
Recognized as one of the top 30 best firms to work for in North America, Trevelino/Keller is often sought after by rapidly ascending companies in need of a strategic partner that cuts across public relations, social marketing and brand communications.
With a national practice that includes many industry leading franchise concepts, Trevelino/ Keller is a natural fit to help advance industry awareness of our proprietary assessment learning tool, geniuStyle™, and our expansion via franchising, notes Glenn Clayton, CEO of Appleton Learning. We place a unique focus on matching tutors and students based on each student’s unique learning personality. Therefore, we felt strongly about finding a partner that fit our corporate personality profile as well.
Trevelino/Keller will be charged with raising awareness of Appleton Learning and its 24-year-old Gen Y CEO among the national business, consumer and franchise media as well as its rollout in primary and secondary markets in the Southeast.
The educational learning industry has been stagnant over the years with little to no innovation. We see Appleton as a disruptive player that’s going to change the way kids in our country accelerate their academic potential, explains Dean Trevelino, principal with Trevelino/Keller. Appleton’s aggressive expansion plans to open 30-40 branches within the next three years fits well with our experience in serving clients on a local and national level. We look forward to bringing this concept to the attention of parents investing in the future of their children as well as future franchisees interested in a progressive franchise concept.
About Trevelino/Keller
Headquartered in Atlanta with a presence in Washington, D.C. and Charleston, S.C., Trevelino/Keller specializes in public relations, social media and brand communications. Its areas of practice include Technology, B2Business, Lifestyle, GreenWorks, Franchising and Health. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched Wheelhouse, its social marketing brand focused on delivering next generation online solutions. For career placement, visit the firm’s PR site, www.prstarbase.com.
About Appleton Learning
Appleton Learning is Building a Smarter Tomorrow by providing individualized tutoring, test preparation and academic testing and assessments for students of all ages, based upon each student’s geniuStyle™ learning personality. In addition, through its School Services Division, Appleton Learning serves thousands of students across multiple states by helping the unique needs of schools and school districts. Recognized with numerous awards including the U.S. Chamber of Commerce’s 2010 Top 75 Small Businesses in America; U.S. Chamber of Commerce’s 2010 Blue Ribbon Small Business Award; and Dell’s 2009 Small Business Excellence Award- Top 10 National Finalist, Appleton has locations in Huntsville, Ala. and Houston, Texas, and is expanding aggressively across the Southeast.
