Batson Associates promotes three leaders to senior executives

April 19, 2021

Batson Associates, a leading architectural firm in Greenville, S.C. since 1981, has promoted three professionals within their leadership team, as a result of healthy business growth.

“As architects, we understand that every detail means something,” said Louis Batson, founder of Batson Associates. “These promotions are well deserved by each of these individuals, but more importantly, they remind us of the value of continuing to focus on what really matters—every client and their project.”

Jeff Fogle, Chief Executive Officer; Louis P. Batson III, Chairman; Geordan Terry, Chief Operations Officer

Louis Batson, AIA, the firm’s founding principal, is stepping into the role of Chairman. With more than 40 years of experience in health facility planning and design, Batson oversees the firm’s healthcare efforts and is actively involved in every phase of the firm’s projects to ensure quality and consistency.

Jeff Fogle, AIA, previously Chief Operations Officer at Batson Associates, has been promoted to Chief Executive Officer. Fogle has spent more than three decades at Batson Associates and has honed his expertise in the practice of architecture and elevating client relationships.

Geordan Terry, AIA, LEED-AP, has been promoted as principal to be the firm’s Chief Operations Officer. As a skilled architect and effective team leader with more than 15 years of experience, Terry’s areas of strength center on his skilled attentiveness to client expectations and strong creative and technical skills.

Julie Weber, continues her role as Chief Financial Officer. Having joined Batson Associates in 2013 after spending 25 years in banking, Weber’s extensive knowledge of finance and business forecasting guides the company’s growth and sustainability.


About Batson Associates

Batson Associates is a team of architects, facility planners, and interior designers who elevate spaces, relationships, and experiences. Learn more by visiting