Blackbaud CRM Selected by Boston University to Enhance Development and Alumni Relations

Solution will help support upcoming capital campaign and will connect numerous departments across the University community to achieve holistic view of constituents

CHARLESTON, SC – January 4, 2011 – Blackbaud, Inc., (Nasdaq: BLKB),the leading global provider of software and related services designedspecifically for nonprofit organizations, today announced that BostonUniversity(BU) has selected Blackbaud CRM™to support its developmentand alumni relations activities and will use Target Analyticsto moreefficiently identify potential supporters.

“With Blackbaud CRM, we will now have one progressive solution thatwill help us better track and manage our relationships with BostonUniversity alumni, prospects, and donors and — ultimately — strengthenfunding opportunities for the University,” said Lisa Uglialoro, BostonUniversity’s assistant vice president for advancement services. “We areconfident that with Blackbaud’s products and exceptional expertise inserving higher education institutions, we can build a developmentoperation that fully supports the University’s strategy.”

Boston University is a private urban research university, establishedin 1869, offering undergraduate, graduate, and professional programsthrough its 17 schools and colleges and more than 250 fields of study.The University has two primary campuses in the heart of Boston andprograms around the world.

“We are pleased to partner with Boston University and to provide adevelopment and alumni solution that will help the institution meet itsgoals today and in the future,” said Marc Chardon, Blackbaud’s chiefexecutive officer. “By shifting to a single supporter database andcentralizing data and reporting, University staff will be able tostreamline operations while better serving constituents.”

Boston University has approved a 10-year strategic plan focused onsupporting and enhancing a world-class faculty dedicated to teachingand engaging in research, scholarship and their professions. Toimplement this strategy, the University will help its schools andcolleges put in place the plan’s most critical elements, includingprofessorships, scholarships, programmatic funding for all schools andcolleges and funds to improve and enhance new facilities andrenovations of existing buildings.

To achieve these goals and to support its upcoming capital campaign,Boston University will use Blackbaud CRM to optimize operational,advancement, and donor and alumni relations activities. Blackbaud CRMbrings together disparate information — such as annual and capitalgiving, gift planning, major giving, and alumni and parent systems —across the various schools and programs within a university. With asingle system of record that can be securely and efficiently shared,universities are able to turn their data into timely, actionableinformation that maximizes their advancement efforts, synchronizescampaigns across schools and programs, and strengthens relationshipswith alumni and other constituents.

With Blackbaud CRM, Boston University will consolidate multiple,distributed databases into one system, enabling efficient workflows,global reporting capabilities, customization and flexible integrationwith other BU software systems. The University will also leverage thesolution to integrate crucial outreach efforts, includingannual giving,tele-fundraising, events, multichannel marketing campaigns andperformance measurement. The integrated system will be web-deliveredand will empower end-users to gain a comprehensive view ofconstituents’ relationships so they canengage and better connect withstudents, alumni, and supporters, many of whom are dispersed nationallyand internationally.

With more than 25 years of experience serving higher educationinstitutions, Blackbaud has partnered with over 1,900 universities,colleges and foundations worldwide by providing solutions that helpsecure funding, demonstrate accountability and build strongrelationships with alumnae/alumni, students, parents and supporters.Universities around the world using Blackbaud CRM include: Universityof British Columbia, University of Iowa, University of Michigan,University of North Carolina at Chapel Hill, and The Ohio StateUniversity, University of Oxford. For more information aboutBlackbaud’s solutions for higher education organizations, visitwww.blackbaud.com/highered.

About Blackbaud

Blackbaud is the leading global provider of software and servicesdesigned specifically for nonprofit organizations, enabling them toimprove operational efficiency, build strong relationships, and raisemore money to support their missions. Approximately 24,000organizations — including The American Red Cross, Boston University,Cancer Research UK, The Taft School, Lincoln Center, The SalvationArmy, Tulsa Community Foundation, Ursinus College, Earthjustice,International Fund for Animal Welfare, and the WGBH EducationalFoundation — use one or more Blackbaud products and services forfundraising, constituent relationship management, financialmanagement,  website management, direct marketing, educationadministration, ticketing, business intelligence, prospect research,consulting, and analytics. Since 1981, Blackbaud’s sole focus andexpertise has been partnering with nonprofits and providing them thesolutions they need to make a difference in their local communities andworldwide. Headquartered in the United States, Blackbaud also hasoperations in Australia, Canada, Hong Kong, the Netherlands, and theUnited Kingdom. For more information, visit www.blackbaud.com.