Blackbaud speeds the pace of giving with Apple Pay

Blackbaud, Inc. (NASDAQ: BLKB), the world’s leading cloud software company powering social good, announced it has added Apple Pay® to Blackbaud Merchant Services™ so its nonprofit customers can offer donors an easy, secure and private option for digital checkout, just in time for holiday giving.

This news comes in conjunction with Apple’s announcement that Apple Pay now supports charitable donations, and now Blackbaud has made Apple Pay available as part of its integrated digital payments solution, which already services tens of millions of users for charitable giving.

Blackbaud Merchant Services is an end-to-end payment processing solution designed exclusively for nonprofits. The addition of Apple Pay as a new checkout option within Blackbaud’s solution allows nonprofits to offer their donors an easy and secure way to pay — all within the secure, simple and affordable donation processing system they have come to rely on from Blackbaud.

“At Blackbaud, we’re innovating to power every moment that helps nonprofits better understand and engage supporters,” said Kevin McDearis, chief products officer at Blackbaud. “Integrating Apple Pay into our digital payments solution is a great example of how we’re working to help nonprofits provide their donors with a modern, agile checkout experience that mirrors the convenience and mobility they enjoy as consumers.”

Many well-known charities using Blackbaud Merchant Services are already live today with Apple Pay, including American Heart Association, Crohn’s & Colitis Foundation of America (CCFA), Feeding America, The Nature Conservancy, WNET and World Wildlife Fund (WWF).

Nonprofits have signaled that offering Apple Pay as an option for donors will increase conversion rates from mobile and website visitors, simplify the donation process and reduce the information required for donors to give; potentially even increasing donation frequency as a result.

“We are excited to be among the first nonprofit organizations to offer the ability to donate with Apple Pay,” said Michael Osso, president and CEO of Crohn’s & Colitis Foundation of America. “CCFA has always been on the forefront of technology to ensure a smooth donor experience. Offering fast and convenient technology that enhances our ability to raise crucial funds, especially during the end-of-year giving season, will help us deliver on our mission to improve the lives of patients with Crohn’s disease and ulcerative colitis.”

Apple Pay is available today for organizations using Blackbaud Merchant Services to process donations in Luminate Online™. In 2017, Blackbaud will expand Apple Pay functionality across the portfolio.

For more information, visit www.blackbaud.com/apple-pay.

About Blackbaud
Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence.