By Jerry Bellune
What value do your products and services deliver to your customers? You know you will have to show that to your prospects.
Your ‘value proposition’ is a clear statement of the results a customer gets from using your products or services, advises our friend Jill Konrath. It reveals the critical issues your prospect faces and the results they’ll gain in doing business with you.
What you offer are tools to produce the results the prospect needs and wants.
You must customize yours to fit:
- Your prospect’s needs and wants. That means you must find out where their pain lies and what they want to do about it.
- Different prospects have different problems, goals and desire for results.
- What your products and services can do to ease pain and achieve goals.
For example, we publish books, magazines and newspapers. These appeal to readers of varying ages and incomes and advertisers who want to sell to them. We fit our proposition to their needs and wants.
With the right words, prospects respond to you. Customizing your value takes you to a higher level of attraction. It also strengthens your belief in your own offering.
We share such ideas in “Maverick Entrepreneurs’ Million Dollar Strategies.”
For a $20 personally autographed copy, contact us at 803-359-7633 or email [email protected] .
Copyright 2019, The Bellune Co., Inc.