Experience Columbia SC announces the promotion of Kelsey Carmichael to Director of Marketing. Carmichael had been the Marketing Specialist at ECSC for four-and-a-half years.
Carmichael was born and raised in the Columbia area. After receiving her Bachelor of Science degree in marketing from Clemson University, she returned to her roots in Columbia and has been a passionate cheerleader for the region ever since. During her tenure at Experience Columbia SC, Carmichael has built relationships with hospitality partners, managed print and digital advertising programs, assisted in website content management and assisted in the marketing and execution of special events like the Total Solar Eclipse, March Madness, the Battle at BullStreet and the Governor’s Carolighting. Kelsey also serves on the board for Columbia Opportunity Resource (COR) and the American Advertising Federation of the Midlands (AAF), is a member of the Junior League of Columbia, and sits on the advisory committee for the Columbia Food & Wine Festival.
“I am thrilled to continue my journey with Experience Columbia SC in a larger role,” Carmichael said. “This team is like family and I’m honored to work with such a talented group of individuals who care so much about the Midlands region. Together, we will continue our efforts to showcase Columbia as the unexpected Southern destination that we all know it is.”
The director of marketing role encompasses website management, digital strategy, content marketing, social media marketing, community relations, advertising and brand management. The organization works to inspire travel to the Columbia region in the form of meetings and convention groups, sports groups and leisure visitors, and solid marketing is at the very heart of that inspiration.
“Kelsey has been an incredible asset to Experience Columbia SC from her first day on the job and I look forward to the innovation, energy and skillset she will bring to the director of marketing role,” Kelly Barbrey, VP of marketing and communications, said.
About Experience Columbia SC
Experience Columbia SC is the region’s destination marketing organization. We’re responsible for all marketing efforts intended to help more visitors discover all that makes Columbia the real Southern hot spot. Think of us as the biggest cheerleader for the heart of South Carolina. For more information, please visit www.experiencecolumbiasc.com.