Charleston-born Palmetto Moon marks 20 years of growth

July 2, 2022

Southern Lifestyle Retailer Invites Hometown Shoppers to “Rediscover Palmetto Moon” With In-Store Celebrations of New Brands, Local Makers

Palmetto Moon, a Southern lifestyle retailer born in Charleston, is proud to celebrate two decades of growth, honoring its hometown roots.

Founded as a family business in 2002, Palmetto Moon quickly won local fans with its elevated shopping experience and showcase of authentic Southern brands. The retailer’s multi-generational appeal and locally curated gifts further accelerated a rapid rise, as Palmetto Moon expanded from its Charleston headquarters to major cities in South Carolina and across state lines.

Today, Palmetto Moon operates 34 locations in South Carolina, North Carolina, Georgia, Florida, Alabama and Tennessee. The brand most recently opened the doors to shoppers in four new markets:

  • Chattanooga, Tenn.
  • Auburn-Opelika, Ala.
  • Nashville, Tenn.
  • Charlotte, N.C.

Earlier this season, the brand also expanded the footprint of its storefront in Pooler, Ga. – part of a concerted effort over the last year to modernize and update stores that have rooted the company in its success. Three more stores are slated to open by summer’s end – expanding Palmetto Moon’s footprint to 37 locations throughout the Southeast.

“We’re thrilled to mark twenty years of incredible momentum from our humble beginnings as a kiosk here in Charleston,” says Palmetto Moon EVP, Chief Brand Officer Amber Dube. “Our homegrown roots and service to our local customers have always inspired Palmetto Moon’s authentic nod to Southern lifestyle. Just as Charleston has transformed as a destination, we’ve also evolved as a brand.”

Charleston community invited to “Rediscover Palmetto Moon”

To ring in its 20th anniversary, the Southern lifestyle retailer is inviting the Charleston community to “Rediscover Palmetto Moon” with two in-store celebrations at its Mount Pleasant and Summerville locations. The events will take place on Saturday, July 16 from 12:00 p.m. to 2:00 p.m.

Guests will be welcomed with grand prize drawings, giveaways, live music and other festivities highlighting Palmetto Moon’s newest selection of Southern brands and up-and-coming Charleston makers. Charleston Angler clothing and accessories are now available exclusively at Palmetto Moon, in addition to Coast apparel. The retailer also recently expanded its collections from Seabird Society, Jack Rudy Cocktail Co. and Southern Strut, alongside newly unveiled gifts from Rewined candles, Toadfish and Marsh Wear.

“As a company grounded in our customers, it’s an honor to celebrate this milestone with the local fans and producers who have been with us from the start,” says Palmetto Moon Chief Executive Officer John Thomas. “I’m also excited to re-acquaint ourselves with the greater Charleston community, which mirrors our own tremendous growth over the years. We’ve come a long way, and if you haven’t visited us lately, it’s time to get to know the new Palmetto Moon.”

Palmetto Moon is known for its hand-picked selection of brands and locally inspired gifts as an authentic reflection of modern Southern lifestyles. Alongside emerging products, the retailer’s Charleston and Summerville locations continue to be major hubs for top trending brands like Simply Southern, Hey Dude, Rainbow Sandals, Vineyard Vines, BOGG Baggs and more. Palmetto Moon is the largest YETI specialty retailer east of the Mississippi, and became the first retail partner of both Local Boy Outfitters and Southern Marsh. The brand has also grown to become the largest retailer for Chubbies, hand in hand with Nordstrom.

“From the beginning, Palmetto Moon has been very intentional in creating a unique, personal experience that’s tailored to the local community,” Dube notes. “We’re so grateful for the iconic brands and local makers who have grown with us, and feel especially proud to be part of their success story.”

While many retail stores are shrinking their footprint, Palmetto Moon has worked to enhance its in-store experience for shoppers of all ages while also offering a growing inventory of products online at – led by its “customer first ” service philosophy. The brand’s legacy as a destination for Collegiate now reflects game day gear and apparel from 18 schools across the States, including The Citadel, College Of Charleston, University of South Carolina and Clemson University. Inside brick-and-mortar locations, an open floor plan allows customers to easily shop dedicated departments – Women’s, Men’s, Children’s, Home and Gift, Footwear, Accessories and Collegiate as well as feature displays for trending brands and emerging products. Thoughtful store layouts incorporate bright and airy designs with stylized fitting rooms reminiscent of a cozy Southern front porch.

“It is truly a privilege to bring Palmetto Moon’s authentic shopping experience to new audiences in six states and counting,” says Palmetto Moon Chief Executive Officer John Thomas. “As Palmetto Moon continues to expand its presence, we are grateful to our loyal community of Charleston fans who have shown us so much love and will continue to be instrumental to our growth in the exciting years ahead.”


About Palmetto Moon

Palmetto Moon, based in Charleston, South Carolina, is a rapidly growing specialty apparel, accessories, home, and gifts retailer celebrating the Southern lifestyle. Palmetto Moon is a fun, energetic company with a relentless focus on customer service. The stores carry countless affordable gifts and a wide selection of collegiate gear and lifestyle brands including Vineyard Vines, YETI, Chubbies, Patagonia, Southern Marsh, Simply Southern, Hey Dude, Hippie Runner, Old Row, Kan Can, Costa, Columbia, Rainbow Sandals, Olukai, Brumate, Mud Pie, and many more.

Palmetto Moon currently operates 34 locations throughout the Southeast in South Carolina, North Carolina, Georgia, Florida, Alabama and Tennessee. Shop online at