Charleston Shop Curator Andrea Serrano to host Redefined grand opening party
April 5, 2016
Local artist Daniel Velasco slated to be the official artist for the event
CHARLESTON, SC – Redefined is pleased to announce that Andrea Serrano, the Charleston Shop Curator, will host the Redefined Charleston grand opening celebration scheduled to take place on April 9th at the 113 Church Street location. The boutique, which has been open since Mar. 1, will be open extended hours as the grand opening event will run from 6 to 8 p.m. Refreshments and light fare will be served.
Serrano, a former New York fashion stylist, now spends her days as a freelance stylist who produces for editorial, advertising, and commercial shoots. Serrano has been the pillar of the Charleston fashion scene for well over a decade and writes a highly successful fashion blog and shopping guide that influences an extensive audience reaching well beyond the Holy City skyline.
“We are absolutely thrilled to have Andrea host such an important event for us,” said co-owner Jamie Boehmer. “Her passion for fashion is only surpassed by her incredible eye for style and her ability to connect with so many people.”
Joining Serrano will be artist Daniel Velasco. Velasco’s artwork provided the backdrop for Charleston Fashion Week and he was recently featured at an exhibition at the Grand Bohemian hotel in Charleston.
“Daniel created the artwork for the Redefined logo and really captured the essence of who Jamie and I are,” said co-owner Heather Martinez. “We are excited to have Daniel at the grand opening and look forward to seeing the customized portraits he will create. Daniel is truly an amazing artist.”
Redefined is also pleased to feature Ash Hoffman jewelry. Hoffman, a native of Myrtle Beach, S.C., won the inaugural Jewelry TV (JTV) Rockstar Designer Competition. Hoffman will make her first appearance on JTV on April 8th at 8 p.m. to promote her new line of jewelry, exclusively designed for the JTV audience. As well, Redefined is excited to promote the artwork of Belinda Colozzi, an artist, illustrator, and designer based in Arizona. The essence of Colozzi’s work can be summed in her quote “Life is too short not to live beautifully.”
ABOUT REDEFINED: Redefined is a couture and vintage couture clothing consignment boutique located in Historic Charleston that features a variety of high end couture clothing, shoes, and handbags as well as vintage clothing, jewelry, and other accessories. The featured brands include Chanel, Gucci, Louis Vuitton, Armani, Hermes, Christian Dior, Valentino, Burberry, and St. John to name a few. The goal of Redefined is to offer luxury clothing and accessories at a fraction of the retail price in a comfortable, friendly boutique environment.
Redefined is open Tuesdays through Fridays from 11 a.m. until 6 p.m and Saturdays from 11:00 a.m. until 5:00 p.m. Redefined can be found on Facebook at Redefined Charleston; on Twitter at redefinedchs and on Instagram at #redefinedcharleston.
Redefined continues to accept consignor applications from all over the country. If you are interested in consigning your upscale clothing, vintage pieces, shoes, jewelry, or other accessory items, please contact Heather or Jamie. Pictures can be emailed to [email protected]. Redefined also offers free shipping for all approved items from consignors who reside outside of the Charleston Metropolitan area.
