Chernoff Newman expands media team with a focus on Digital Expertise

Chernoff Newman, a long-standing and leading integrated marketing communications agency, welcomed Emily Peoples as media supervisor, digital lead based in its Charleston, South Carolina office.

As Chernoff Newman’s digital lead, Emily helps to evolve the agency’s media digital capabilities by building key partner relationships, integrating the agency’s technology platforms, and collaborating with clients to bring greater accountability and ROI to their media spends through enhanced analytics and reporting.

“We constantly review and enhance our media capabilities and partnerships in the face of rapid industry change. A key part of that is talent – we strive to complement our local experience and connections with modern digital skill sets through training and the addition of new team members,” shared Matt Rayner, executive media director at Chernoff Newman. “We’re thrilled to have Emily at Chernoff Newman. Her background and experience will be critical to our agency’s transformation as she will help us upgrade our integrated video planning capabilities and deliver a richer view of audience engagement to prepare for a post-cookie world.”

Emily brings a wealth of experience in digital media, data activation, media buying and planning, and optimization of client-paid media campaigns. Emily’s experience spans several prestigious agencies including her most recent role as senior paid media manager at Material. Emily obtained her undergraduate degree in organizational communication with a focus on marketing and public relations from Middle Tennessee State University.

About Chernoff Newman

Chernoff Newman is a fully integrated marketing communications firm with deep category experience in agriculture, food and beverage, education and workforce development, energy, economic development, financial/insurance, healthcare and infrastructure. In-house disciplines include advertising, marketing, branding, research, public relations and crisis management. Offices are in Columbia and Charleston, S.C.; Charlotte, N.C.; Orlando, Fla.; and Washington, D.C. We design communications that are impactful, thought-provoking and influential. We marry ingenuity with business know-how to influence beliefs and behaviors, opinion and outcomes, and to quell contention. Learn more at chernoffnewman.com.