Chernoff Newman honored for public relations work during COVID-19

May 3, 2021

The South Carolina Chapter of Public Relations Society of America (SCPRSA) awarded Chernoff Newman with four Mercury Award of Merits during the 2020 Mercury Awards on Thursday, April 29, 2021. The Palmetto Awards recognize campaigns and public relations strategies from communications professionals around the state.

“When COVID-19 begin affecting the way our clients do business, our entire team launched into action,” said Amanda DeWeese, APR, vice president of public relations. “We train for moments of crisis and communicating during chaos but it’s hard to prepare for a multi-year global pandemic.”

Chernoff Newman, an omni-channel agency, took home four Mercury Awards, including:

• Mercury Award of Merit: Integrated Communications – South Carolina Department of Education’s Return-to-School Campaign
• Mercury Award of Merit: Integrated Communications – South Carolina Election Commission’s #NoExcuseSC Campaign
• Mercury Award of Merit: Community Relations – Medical University of South Carolina’s “Don’t Go Viral” Campaign
• Mercury Award of Merit: Reputation/Brand Management – Chernoff Newman Insights Coronavirus Studies

“This past year presented new and unforeseen challenges for our team of public relations professions,” said Peter LaMotte, president of public relations at Chernoff Newman. “We continued to be humbled by the trust our clients have in Chernoff Newman when communicating at some of the most difficult and important times for their organization.”

To review a full list of awards presented in the 2020 Mercury Awards, please visit

For more information about Chernoff Newman, please visit



The South Carolina Chapter of Public Relations Society of America (SCPRSA) is a professional association serving nearly 200 public relations practitioners and communicators statewide. SCPRSA is part of Public Relations Society of America, the world’s largest professional development organization for public relations professionals. Our members represent agencies, corporations, nonprofits, colleges and universities and independent practices. Whether you’re a seasoned professional or just getting started in your public relations career, SCPRSA is your professional development home.


About Chernoff Newman

Chernoff Newman is a fully integrated marketing communications firm, specializing in food and beverage, healthcare, energy, financial services, insurance, real estate, education and workforce development. The agency provides advertising, marketing and public relations strategies and services across multiple platforms.

Offices are in Columbia and Charleston, South Carolina, Charlotte, North Carolina, and Orlando, Florida. Visit us at, like us on Facebook at and follow us on Twitter and Instagram @ChernoffNewman.