Chernoff Newman recruits esteemed global media executive to senior leadership

March 6, 2023

Matt Rayner joins agency as Executive Media Director

Chernoff Newman, a long-standing and leading integrated communications agency based in the Southeast, has appointed Matt Rayner as its new executive media director. Rayner, who has extensive digital marketing experience across the globe, will be responsible for building effective media strategies and providing continuous improvement to the agency to elevate its media services and expertise to benefit clients.

“Matt’s in-depth understanding of the industry will help our clients navigate the evolving digital advertising ecosystem and identify innovative media opportunities,” said Chernoff Newman’s CEO, Carrie McCament. “His expertise and background with prominent industry players will help further advance Chernoff Newman’s services, and I look forward to the continued growth that he will bring to this agency.”

Rayner brings in over three decades of experience working with several international brands and agencies including Samsung, Publicis Media, Young & Rubicam, TBWA Worldwide and J. Walter Thompson. Prior to joining Chernoff Newman, he served as president of global clients for Publicis Media, where he was responsible for the agency’s global and U.S. brands such as Emirates Airlines, OMEGA and Macy’s. Along with this, he served as a board member for the International Advertising Association.

Rayner’s work has earned him multiple recognitions by Effie Worldwide and the Festival of Media. He was also recognized as an innovator by The Internationalist Magazine for his impact on brand perception by building new ways to connect with consumers through a partnership with Jay-Z and Samsung. Originally from London, England, Matt’s career has moved him across three continents.

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About Chernoff Newman

Chernoff Newman is a fully integrated marketing communications firm, specializing in food and beverage, healthcare, energy, financial services, insurance, real estate, education, public infrastructure, workforce development and agribusiness. The agency provides advertising, marketing, public relations and crisis management strategies and services that are impactful, thought provoking and influential. Offices are in Columbia and Charleston, South Carolina, Charlotte, North Carolina, and Orlando, Florida. Visit us at and follow us on social at @chernoffnewman.