Chernoff Newman Takes Home Eight Awards at Annual Mercury Awards Competition

May 7, 2007

COLUMBIA, S.C. – Chernoff Newman was recently awarded eight awards at the annual Mercury Awards ceremony, an event hosted by the South Carolina chapter of the Public Relations Society of America that honors the best and the brightest among statewide public relations campaigns and practitioners. Regarded as the preeminent achievement in public relations in South Carolina, the Mercury Awards program encompasses two types of awards: Mercury Awards, which recognize public relations programs and campaigns, and Silver Wing Awards, which recognize outstanding tactics used in public relations.

“We are very pleased to win these awards for the collaborative strategic efforts we have completed with our clients,” said W. Lee Bussell, chairman and CEO of Chernoff Newman. “These awards are a true testament of the great work our clients and this agency are doing to improve our community and our state.”

Overall, Chernoff Newman took home two Silver Wing Awards and six Mercury Awards for its work with the Central Midlands Regional Transit Authority, Innovista, Ometric, the Palmetto Agribusiness Council, Palmetto Health, the Palmetto Institute’s Ag Summit and the South Carolina Election Commission. The agency received awards in the following categories:

Silver Wing Award of Merit — Media Relations for Associations/Government/Non-Profit Organizations, South Carolina Election Commission, Voter Registration Information.

Silver Wing — Multimedia Communications (External Programs/ Presentations) Innovista, Waterfront District Presentation.

Mercury Award of Merit — Events and Observances (seven or fewer days) The Palmetto Institute, First Annual Ag Summit

Mercury Award — Public Service South Carolina Election Commission, Statewide Introduction of Voting Machines

Mercury Award of Merit — Public Affairs Central Midlands Regional Transit Authority, Preservation of Public Transit

Mercury Award of Merit — Public Affairs Palmetto AgriBusiness Council, SC CROP

Mercury Award — Marketing Business to Business Ometric, Introduction of SpectrinLine Processware

Mercury Award of Merit — Integrated Communications Palmetto Health, Grand Opening of Palmetto Health Heart Hospital.

Recognized as one of the top firms in the Southeast, Chernoff Newman is a full-service advertising, public relations and marketing communications firm with offices in Columbia, S.C. and Orlando, Fla. Through a client-focused approach, Chernoff Newman consistently develops and implements successful communications efforts for a variety of clients, including leaders in banking, education, energy, food services, gaming, health care, technology, tourism and more.

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