Cheryl Holland, President of Abacus Planning Group, to lead 2022-23 Midlands Go Red for Women® Movement

October 11, 2022

Community leader to chair American Heart Association’s initiative to improve women’s heart health

The American Heart Association, the world’s leading nonprofit organization devoted to world of healthier lives for all, announces Cheryl R. Holland, CFP ® President and Founder of Abacus Planning Group, Inc., as the community volunteer chair of the 2022-2023 Midlands Go Red for Women movement. Go Red for Women is a worldwide initiative of the American Heart Association designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women locally, nationally, and globally.

Cardiovascular disease is the No. 1 killer of women in the United States, claiming more lives each year than all forms of cancer combined. Cardiovascular disease continues to be a woman’s greatest health threat, taking the life of one in every three women.

“Seeing firsthand how the work of the American Heart Association affects the lives of everyday Americans is what inspired me to chair the Go Red Movement this year, and I know we can take our message of self-care and prevention to even more women than ever this year,” said Holland.

Holland has committed to join the American Heart Association its mission to achieve equitable health for all and is directly supporting expanding access to blood-pressure monitoring and CPR education. With Abacus Planning Group’s support, the American Heart Association is providing blood pressure cuffs and CPR kits to libraries across the Midlands. The blood pressure cuffs, and CPR kits can be loaned out to community members and organizations for blood pressure self-monitoring and CPR classes to help save lives in the Midlands.

“We are honored to have Cheryl Holland as Chairwoman of the Go Red for Women movement in the Midlands,” said Crystal Kirkland, Executive Director for the Midlands American Heart Association.

“Together, we know that we will have a positive impact on the lives of women in our community and the families that depend on them.”

As a part of the Go Red for Women campaign, returning for a third year is the Woman of Impact initiative. Women across the Midlands are nominated by their peers to participate as champions for the Go Red for Women mission. Each nominee will recruit their network to form a fundraising team, making a direct impact on Go Red for Women’s vision to create a passionate community dedicated to addressing health issues unique to women. The nominee whose team makes the largest impact will be named the 2023 Midlands Woman of Impact.

This year’s Go Red for Women movement and its local achievements will be celebrated on Friday, April 21, 2023, at the Midlands Go Red for Women Luncheon.

For more information about Go Red for Women visit


About Go Red for Women®

The American Heart Association’s signature initiative, Go Red for Women®, is a comprehensive platform designed to increase women’s heart health awareness and serve as a catalyst for change to improve the lives of women globally. While nearly 80 percent of cardiac events can be prevented, cardiovascular disease is the leading cause of death in women, claiming the lives of 1 in 3 women. For 18 years, Go Red for Women has encouraged awareness. The movement harnesses the energy, passion and power of women to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them tools they need to lead a heart healthy life. The Go Red for Women movement is nationally sponsored by CVS Health, with additional support from national cause supporters. For more information, please visit or call 1-800-AHA-USA1 (242-8721).


About the American Heart Association

The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit or call any of our offices around the country. Follow us on Facebook and Twitter.