Colliers launches brand refresh built to “own the blue” for years to come
“Our expert advice leads the commercial real estate industry into the future and how we represent ourselves reaffirms our position as market leaders and supports business growth,” said John W. Folsom, President and CEO of Colliers | South Carolina. “The changes we’re introducing today reinforces our commitment to accelerating the success of our clients and shapes our industry presence.”
“The Colliers brand is more than our name – it’s our enterprising culture, mission and values,” continued Folsom. “It’s how we interact every day with our commercial real estate clients and how we represent ourselves visually. This is a significant milestone for our business as we strengthen our presence within the industry and broaden our public profile. Our changes are designed to modernize our iconic brand, maximizing our established equity.”
With the long-standing tagline “accelerating success” at the forefront of Colliers business decisions, the rebranding builds upon Colliers’ culture that prides itself on acting with agility, championing new ways to make quick and informed decisions, thinking differently, and bringing passion to work.
Key changes to the visual identity as part of the refresh include:
- Updated logo design – The most critical and recognizable element of the Colliers brand. The word “international” has been removed to give more prominence for the Colliers wordmark within the box, allowing for greater legibility especially for digital and small formats.
- Colliers gets bluer – The color palette is updated to be bold, saturated and feature energetic shades that align with the company’s passionate and enterprising culture. The colors also work well in digital settings which cater to vibrant colors.
- New typography – The new typography communicates a clean, approachable and confident brand.
- Energized and modern design elements – The refresh brings a suite of new design elements, including more prominent use of the Colliers tagline (“accelerating success”), new blocks and keyline design treatments and an updated library of photography and imagery.
Switching to the new visual identity online will be Colliers’ top priority, followed by launching updated print materials and new signage.
Colliers | South Carolina has over 150 staff members, including 62 licensed real estate professionals, covering the entire state with locations in Charleston, Columbia, Greenville and Spartanburg. Total 2020 brokerage volume exceeded $533 million, which included over 456 sales and leasing transactions. In addition to traditional commercial real estate representation services for our clients, the company is actively engaged in Corporate Solutions and Healthcare Services. Colliers is an Accredited Management Organization (AMO) through the Institute of Real Estate Management (IREM) and is the largest manager of commercial real estate properties in South Carolina, with a portfolio of over 16 million square feet of office, industrial, retail and healthcare properties. Colliers | South Carolina’s staff hold 49 professional designations, the most of any firm in South Carolina. Colliers | South Carolina’s partner, LCK, provides project management services for new facilities and renovations across South Carolina.
Colliers (NASDAQ, TSX: CIGI) is a leading diversified professional services and investment management company. With operations in 68 countries, our more than 15,000 enterprising professionals work collaboratively to provide expert advice to maximize the value of property for real estate occupiers, owners and investors. In 2019, corporate revenues were more than $3.0 billion ($3.5 billion including affiliates), with $33 billion of assets under management in our investment management segment. Learn more about how we accelerate success at corporate.colliers.com, Twitter @Colliers or LinkedIn. Learn more about how we accelerate success at corporate.colliers.com, Twitter @Colliers or LinkedIn