The enhanced site will be a valuable resource to a growing population
Spanish-speaking consumers can now learn more about healthy living, employee benefits, and other workplace issues on a new website from Colonial Life.
As an enhancement to the company’s two-year-old WorkLife consumer website, the Spanish-language site will feature content on benefits and types of insurance, healthy living, finances and common workplace issues.
“This website will be a valuable resource to Hispanic business owners and their employees,” said Dana Bagwell, director in growth markets at Colonial Life. “This is a strong step for Colonial Life in building credibility and a connection to the growing population of Spanish-speaking consumers.”
According to the U.S. Census Bureau, the number of Latino consumers will increase 163 percent to 133 million by 2050. Colonial Life is investing in this population by improving the overall consumer experience and targeting high growth areas for Spanish-speakers.
“When growing our business, engagement is a key factor,” Bagwell said. “To expand into this target market, we must communicate in the language and manner Latino consumers prefer.”
About Colonial Life
Colonial Life & Accident Insurance Company is a market leader in providing financial protection benefits through the workplace, including disability, life, accident, dental, cancer, critical illness and hospital confinement indemnity insurance. The company’s benefit services and education, innovative enrollment technology and personal service support more than 90,000 businesses and organizations, and 3.8 million of America’s workers and their families. For more information visit www.coloniallife.com or connect with the company at www.facebook.com/ coloniallifebenefits, www.twitter.com/coloniallife and www.linkedin.com/company/ colonial-life. Colonial Life is a registered trademark and marketing brand of Colonial Life & Accident Insurance Company.