Anthony Kent, president and broker-in-charge of Greenville-based Cothran Homes, will be a guest speaker at the International Builders’ Show® (IBS) hosted by the National Association of Home Builders (NAHB) January 31 – February 2, 2023 in Las Vegas. Kent will present to IBS attendees at an educational session on Feb 1st about the benefits of a self-guided touring technology that Cothran Homes launched in late 2020 after the start of the national health pandemic.
Cothran Homes is one of the only Upstate homebuilders that offers instant access “Self-Tour” technology in their new residential communities, which allows homebuyers the opportunity to schedule and tour a Cothran home from their smartphone seven days a week with or without a real estate agent.
“When COVID-19 impacted our country in early 2020, Cothran Homes quickly adopted new technology to help homebuyers visit and tour new homes on their preferred schedule and in private to discovery the entire home,” said Anthony Kent, president and broker-in-charge of Cothran Homes. “We have been amazed by the quick adoption of self-touring technology of our homes, which has shortened the buying cycle, helped our sales team be more efficient with their time and left such a positive impression with homebuyers who appreciate the convivence and ease of shopping for their next home.”
Cothran Homes has an in-house team of craftsmen, designers, sales professionals and construction experts with single-family homes and multifamily developments in Mauldin, Simpsonville, Greer, Travelers Rest and Greenville. “Self-Guided Tour” technology is offered in several of Cothran Homes’ new developments, and in 2022, homebuyers scheduled 550 self-tours, a 40 percent increase from 2021.
“Education and best practices are a big part of the International Builders’ Show, and I look forward to sharing Cothran’s positive experience with self-touring technology with members of NAHB, which is comprised of over 140,000 residential construction professionals many of whom attend IBS, one of the largest trade shows in the world,” adds Kent.
Kent has been with Cothran Properties since 1997 and is a member of the National Association of Home Builders with industry certifications such as a New Homes Sales Professional and New Home Marketing Professional. A frequent speaker on new home sales strategies regionally and nationally, Kent was promoted and named president and broker-in-charge of Cothran Homes in 2022 overseeing all sales, marketing, and design functions for the company’s multi-family, residential and townhome developments and subdivisions.
About Cothran Homes
Cothran Homes is a privately owned full-service homebuilder specializing in single-family homes and multi-family developments in Mauldin, Simpsonville, Greer, Travelers Rest and Greenville, South Carolina. Cothran Homes has an in-house team of craftsmen, designers, sales professionals and construction experts dedicated to offering professionally built homes focused on customer service and high-end design. Cothran Homes is affiliated with Cothran Properties, which has developed retail, industrial, commercial, residential subdivisions, and townhome developments in and around the Southeast since 1986. Learn more at www.cothranhomes.com, and follow the company on Instagram, Twitter, Facebook and LinkedIn at @CothranHomes.