By Jerry Bellune
Stephanie Hall is a genius at diversifying her business strategies in this pandemic.
Before covid-19 halted her event rental business, she launched a luxury brand of hand-blown colored glass cake stands and stemware. The vintage-style pieces are original designs made at a 100-year-old glass-making company in Poland.
She marketed her new products on social media to influencers, sending them samples. With more people at home and surfing social media, her colored glass got a boost.
She had a 2nd surge of business in June thanks to social media bringing attention to black-owned businesses. In 2 weeks, her Instagram account doubled from 23,400 to 51,500 followers. She turned off her Instagram advertising and has been working round the clock to respond to retailers interested in selling her products.
The boost in business allowed her to keep her employees working at packaging and shipping orders for colored glass.
Hall, a former corporate tax attorney, is looking for her next business opportunity –renting lush, silk flowers to brides. Being able to pivot quickly with a diversified business portfolio is a sound business strategy,.
We share such field-tested ideas in “Million Dollar Strategies of Maverick Entrepreneurs.” For an autographed copy of the $20 book, email [email protected]
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Copyright 2020, The Bellune Co., Inc.